Soon Amazon will establish itself on the Polish market for good. Before that happens, it’s good to find out how Amazon has changed the e-commerce market so far. Becoming familiar with the characteristics of Amazon’s operations and new technologies, which have started to be used thanks to Amazon, makes us think whether it can change the market in Poland in the same way that Amazon has changed it in other countries. To be able to assess this, it is worth finding out why this company has become a global power.
Internet shopping and the Amazon effect
The ability to shop online saves a lot of time and money. Just a few years ago, most of us were somewhat hesitant about this solution. However, year on year, interest in online shopping is growing. This is due, among other things, to new technologies, which have been spread to a large extent thanks to Amazon. The same company has also had a positive impact on the perception of shopping in shops that offer shipping from abroad. The long waiting time for orders to be delivered was a factor that discouraged people from choosing to buy many products. However, this is now a thing of the past, and the so-called – Amazon effect has led to this. It relates to the amount of power that this giant has over all sectors of the economy. Amazon has not only helped to increase the scale of e-commerce, but it has also decisively influenced customer expectations. Thus, it can be said that it has set the bar high for other platforms looking to achieve e-commerce success. How exactly has Amazon transformed this market?
The strategies chosen by Amazon that have transformed the e-commerce market
Selling successfully on Amazon is something that most of the entrepreneurs who want to establish themselves not only on the local but also on the international market dream of. After Amazon’s introduction to Poland, it will almost become a necessity if you want your business to increase or maintain its profits. To start with, however, it is good to find out exactly what strategies can generate high sales on the platform – Amazon. The founder of the company – Jeff Bezos employed several of them, and they include:
- customer satisfaction,
- individual approach to customer needs,
- keeping up to date with industry trends,
- sticking to core values of product quality,
- investing in the product and not in advertising,
- It is precisely Amazon’s action in line with these strategies that has allowed it to achieve such success and turn it into a project that covers virtually the whole world, or at least those places where their orders are delivered. This is how Amazon has transformed the e-commerce market.
How has Amazon shaped the e-consumer?
Considering how Amazon has contributed to the e-commerce market, it is also important to mention the increased use of new technologies. Thanks to Amazon, the nature of the modern consumer has completely changed. Above all, he has become an e-consumer, who would like to find everything he needs without leaving home – on the Internet. Amazon, as well as other sales platforms, are trying to provide him with exactly that. Knowing that the e-consumer is increasingly using mobile devices, it is necessary to create conditions that make shopping convenient for him or her. What is more, due to the access to various sources, the e-consumer appreciates the possibility to adjust the offer to their own preferences and to choose the one that interests them the most. They will not be satisfied with just one product from a given category, which is why you as a business owner should sell on Amazon and be able to compete with other sellers.
Will Amazon change the e-commerce market in Poland?
You already know how Amazon has changed the e-commerce market in the world. It will not be long before the Amazon effect, which you have already been able to follow in your local e-commerce market for several years, reaches a larger scale. Is it possible that the introduction of Amazon sales in Poland will contribute to changes and lower the interest in Allegro among its existing customers? It is difficult to answer this question right now, but it is worth recalling that the possibility of shopping on eBay or AlliExpress has not resulted in a decrease in Allegro’s popularity. Perhaps this is due to the attachment to the domestic platform. How exactly Amazon will change the e-commerce market in Poland depends on what kind of offer is available there.
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