5 tips for unlocking a brand on Amazon through a distributor

Restrictions on selling foreign brands on Amazon
There are various restrictions on Amazon regarding foreign brands, among others. Therefore, companies that want to connect to listings previously created by other sellers should check whether they can start selling without any permissions. Restrictions concerning the brand of the product can vary in nature, and you will only learn about their details when trying to connect to the offer of a foreign brand. They may relate to the entire brand or selected products. In our new text, we have gathered possible restrictions and solutions that will help you navigate through them.

Products that do not require approval to sell
Some products do not require any approval to sell, so you can connect to existing listings without additional steps. Once you have set up your seller account, search for them on the list and add them to your account by selecting the option Catalogue - Add products - To start adding products Find your products in the Amazon catalog.

Products requiring a request for approval
For products that require sending a request for approval to sell, simply select the option Request approval, then provide your price and quantity.

Submitting proof of the original origin of the product

• Another type of restriction requires sending an invoice to Amazon, which serves as proof that the products are original.

• For the invoice to be accepted, it must be no older than 6 months from the date you submit it to Amazon.

• Another condition is the quantity of the given product on the invoice, which should be greater than or equal to 10 pieces.

• For more well-known brands, the platform may require confirmation that your chosen supplier listed on the invoice is officially associated with the brand. To do this, you need to ask them for a letter of authorization from the manufacturer.

Authorization letter from the manufacturer
For some brands, Amazon may require a letter of authorization issued directly by the manufacturer for you as the distributor. Below we provide the information required by the platform that must be included in this document:

• Brand name

• Authorized brand owner's name on Amazon

• First and last name of the brand owner

• Amazon account name associated with the brand

• Token number

Do you have doubts about how such a letter should be formulated? Call us! We will help you to get the brand unblocked on Amazon!

Products under strict control
For products under very strict sales control on Amazon, you may be required to have Transparency codes. The Amazon Transparency Program is a service provided internally by this platform for its customers.

For products participating in this program, you are required to label your inventory with unique codes that you can obtain directly from the manufacturer. Products without these codes are not accepted in FBA warehouses, and their shipment under the FBM model is prohibited.

How to quickly obtain sales approval?
If you already know exactly which products from which brands you will be selling before setting up your account, start preparing to obtain the required approvals after completing the seller account registration process. This way, you will immediately initiate procedures and speed up the entire process.

Remember that to find out what specific conditions must be met in your case, you need to have the content ready for product listings because you will only receive relevant information about any further actions required when you attempt to upload this content on Amazon.

Start selling on Amazon well-prepared, and you will avoid delays and prolonged procedures. If you prefer to focus on your business, you can entrust these matters to our agency, which has experience in each of the situations described above.

Happy Selling
Amata Borys-Chudek
Go2Market Crew