5 tips for unlocking a brand on Amazon through a distributor

There are various restrictions on Amazon regarding, among other things, foreign brands. As a result, companies that want to connect to listings previously created by other sellers should check if they can start selling without any permissions. Restrictions regarding the brand of the product can vary, and you will only learn about their details when trying to connect to an offer from a foreign brand. They may apply to the entire brand or selected products. In our new text, we have gathered possible restrictions and solutions that will help you navigate through them.

Products not requiring approval for sale

Some products do not require any approval for sale, so you can connect to existing listings without any additional steps. Once you set up your seller account, search for them on the list and add them to your account by selecting the option Catalogue - Add products - To start adding products, find your products in the Amazon catalogue.

Products requiring a request for approval

For products that require a request for approval to sell, simply select the Request approval option and then provide your price and quantity.

Submission of proof confirming the original source of the product

-Another type of restriction requires submitting to Amazon an invoice that serves as proof that the products are original. To be accepted, the invoice cannot be older than 6 months from the day you send it to Amazon. Another condition is the quantity of the product on the invoice, which should be greater than or equal to 10 pieces. For more well-known brands, the platform may require confirmation that your chosen supplier listed on the invoice is officially associated with the brand. To do this, you need to ask them for a letter of authorisation from the manufacturer.

Letter of authorisation from the manufacturer

For some brands, Amazon may require a letter of authorisation issued directly by the manufacturer for you as the distributor. Below we provide the information required by the platform that must be included in this document:

Brand name

Name of the authorised brand owner on Amazon

Full name of the brand owner

Amazon account name associated with the brand

Token number.

Do you have any doubts about how such a letter should be formulated? Call us! We will help you get the brand unblocked on Amazon!

Products under stricter control

For products under very strict sales control on Amazon, you may be required to have Transparency codes. The Amazon Transparency Program is a service provided internally by this platform for its customers. For products participating in this program, you are required to label your assortment with unique codes, which you can obtain directly from the manufacturer. Products without these codes are not accepted in FBA warehouses, and their shipment in FBM mode is prohibited.

How to quickly obtain permission to sell?

If you already know exactly which products from which brands you will be selling before setting up your account, start preparing to obtain the required approvals after completing the process of registering your seller account. This way, you will instantly initiate procedures and speed up the entire process. Remember that to find out what specific conditions need to be met in a given case, you must have ready content for product listings, as you will only receive the necessary information about any further actions required when attempting to upload this content to Amazon. Start selling on Amazon well-prepared, and you will avoid delays and prolonged procedures. If you prefer to focus on your business, you can entrust our agency, which has experience in each of the situations described above, to handle these matters.

Happy Selling

Amata Borys-Chudek

Go2Market Crew