6 tips to help you get started on Amazon

Amazon Portal is currently the largest marketplace in the world, where hundreds of thousands of transactions take place every day. Do you want to join the ranks of sellers and leverage its potential? This e-commerce giant offers the opportunity to reach millions of customers worldwide. It's a huge chance for manufacturers and distributors who want to grow their business and promote their brands outside of Poland as well.

Discover 6 steps that will make your decision to start selling on Amazon easier.

Selling on Amazon – how to choose products?
At the beginning, it is not worth listing your entire range. Focus on proven products that already generate good sales results – these will be your showcase on Amazon and will influence your brand's image.

If you are selling products from other manufacturers, opt for a premium offering to ensure high quality and a stable sales account. Avoid goods that require additional certifications (e.g., organic food) at first and always check compliance with local regulations.

Fulfillment by Merchant or Fulfillment by Amazon – differences
Amazon offers three sales models: FBM, FBA, and Vendor.

• FBM (Fulfillment by Merchant) – you handle packing and shipping yourself, Amazon only provides the sales platform.

• FBA (Fulfillment by Amazon) – you send products to Amazon's warehouses, and the platform takes over all logistics, packing, deliveries, returns, and customer service.

• Vendor – available by invitation only.

The main advantages of FBA are: customer service in local languages, logistics handled by Amazon, and convenient payment and return processes. You can also combine both models – using FBA only for the best-selling products.

Efficient shipping organisation
Regardless of the model chosen, you must ensure an efficient logistics process. In FBM, shipping deadlines are crucial – failing to meet them risks account suspension. In FBA, it's important that products are always available, as a lack of stock will quickly lower your listing's position in search results.

Customer experience – the foundation of success
Quality of service and products is the key to gaining buyer trust. Make sure to:

• have professional photos that accurately show the product,

• provide attractive and SEO-optimised descriptions,

• ensure fast deliveries.

Thanks to positive reviews, your brand will gain credibility and sales will grow.

Pricing strategy and Buy Box
The number one goal on Amazon is to win the Buy Box – that is, the customer's first choice when making a purchase. Almost 90% of transactions occur through this button.

If you sell unique products – you have an advantage. In the case of price competition, the lowest price typically wins, so your pricing strategy must be well thought out and flexible.

The right time to enter Amazon
The timing depends on the industry and product.

• Are you selling beach accessories? Get ready at the beginning of the year to be ready before the season.

• Are you targeting the Christmas holidays? Start many months in advance, as competition is fiercest in December.

It is crucial to prepare images, descriptions, and your account well in advance to have a strong position in search results at the peak of the season.

Amazon – 6 steps to success
In summary, focus on:

1. Choosing the right products to start with,

2. Selecting the right sales model (FBM/FBA),

3. Efficient logistics,

4. Customer experience,

5. A well-considered pricing strategy,

6. The right timing to enter the market.

Amazon provides a unique opportunity for business growth on a global scale. Take advantage of it and start selling to reach millions of new customers.

Happy Selling
Amata Borys-Chudek
Head of Content