Adding products and the "Fix Products" panel in Amazon Vendor Central

Introducing products on Amazon Vendor Central is a key step in managing your offers. Properly adding products not only enables their sale but also affects visibility in search results and the customer experience. In this article, we will discuss the process of adding products, tips for avoiding mistakes, and how to use the "Fix Products" panel to improve the quality of listings.

Step-by-step process of adding products

1. How to add a new product?

Adding a product to the Amazon catalog can be done in the Vendor Central panel using two methods:

Manually – recommended for entering individual products.

Using an Excel file – ideal for larger quantities of products, it saves time and increases efficiency.

2. Key product data

When adding a product, it is necessary to provide the following information:

Product title – clear, in accordance with Amazon's guidelines, highlighting the most important features of the product.

Description and keywords – long description, bullet points, keywords, and Item Type Name must be optimized for SEO.

SKU, EAN, product model – correct identifiers help in precise catalog management.

Product brand – a consistent brand name across all products in the catalog.

Product features – size, colour, dimensions, capacity, or weight, compliant with category requirements.

Price – both cost price and list price must be accurate; incorrect prices can be difficult to change later.

Product category – correct assignment of the product to a category affects its visibility in search.

Safety information – compliance with GPSR (General Product Safety Regulation) and other Amazon requirements.

Images – high-quality images that meet Amazon's guidelines.

3. Data entry and verification

After submitting product data (especially in the case of an Excel file), Amazon requires time to process the information. This typically takes around 24 hours. If, after that time, products do not appear in the catalog, use the Fix Products panel.

"Fix Products" panel – how to identify and correct errors?

The "Fix Products" panel is a tool that allows you to monitor and correct errors in the entered products. It is the first place to visit when issues with product visibility arise.

What errors does the panel indicate?

Missing data – e.g., missing images, SKU, or incomplete descriptions.

Non-compliance with Amazon requirements – e.g., incorrect data formats, category mismatch, or lack of compliance with GPSR guidelines.

Technical issues – e.g., products not displaying in the catalog due to system errors.

How to correct errors?

Correcting data in the panel – many errors can be fixed directly in the Fix Products tool.

Deleting and re-adding products – if Amazon recommends re-adding a product, follow their guidelines.

Contacting Amazon support – if issues persist, it is worth reporting a case to technical support.

Practical tips

If corrections in the panel do not yield results, wait a few days and try again.

Before submitting data, carefully verify the accuracy of the Excel file to avoid fundamental mistakes.

Regularly monitor the status of your products in Fix Products to respond to potential issues.

Most common challenges and how to resolve them

The product does not appear in the catalog after 24 hours. Solution: Check the Fix Products panel to see if Amazon indicates missing data or other errors.

Issue with incorrect data that cannot be edited. Solution: Delete the product and re-add it following Amazon's guidelines.

Amazon rejects product data despite compliance with guidelines. Solution: Write a case to support and include detailed information, such as the EXCEL file and screenshots.

Images do not meet requirements. Solution: Upload new images compliant with guidelines on resolution, background, and proportions.

Summary: How to effectively manage offers in Vendor Central?

Adding products on Amazon Vendor Central requires accuracy and knowledge of the platform's requirements. Key steps include:

Precisely entering product data in accordance with guidelines.

Regularly using the Fix Products panel to identify and correct errors.

Quickly responding to issues and contacting support if necessary.

High-quality offers lead to greater visibility of products and better sales results. Care for every detail to make your products stand out from the competition.