Adding products and the "Fix Products" panel in Amazon Vendor Central

Introduction of Products to Amazon Vendor Central
The introduction of products to Amazon Vendor Central is a crucial step in managing your offering. Correctly adding products not only enables their sale but also impacts visibility in search results and the customer experience. In this article, we will discuss the process of adding products, tips for avoiding mistakes, and how to use the Fix Products panel to improve the quality of listings.

Step-by-Step Process of Adding Products

1. How to add a new product?
Adding a product to the Amazon catalog can be done in the Vendor Central panel using two methods:

• Manually – recommended for entering individual products.

• Using an Excel file – ideal for a larger number of products, saves time and increases efficiency.

2. Key Product Data
When adding a product, it is necessary to provide the following information:

• Product Title – clear, compliant with Amazon guidelines, including the most important features of the product.

• Description and Keywords – long description, bullet points, keywords, and Item Type Name must be optimized for SEO.

• SKU, EAN, Product Model – correct identifiers help in precise catalog management.

• Product Brand – uniform brand name across all products in the catalog.

• Product Features – size, color, dimensions, capacity, or weight, in accordance with category requirements.

• Price – both cost price and list price must be accurate; incorrect prices can be difficult to change later.

• Product Category – correct assignment of the product to a category influences its visibility in the search engine.

• Safety Information – compliance with GPSR (General Product Safety Regulation) and other Amazon requirements.

• Images – high-quality images that meet Amazon's guidelines.

3. Data Submission and Verification
After submitting product data (especially in the case of an Excel file), Amazon requires time to process the information. Typically, this takes about 24 hours. If, after this time, products do not appear in the catalog, you should use the Fix Products panel.

“Fix Products” Panel – How to Identify and Fix Errors?
The Fix Products panel is a tool that allows you to monitor and correct errors in the entered products. It is the first place to visit when issues with product visibility arise.

What errors does the panel indicate?

• Missing Data – e.g., missing images, SKU, or incomplete descriptions.

• Non-Compliance with Amazon Requirements – e.g., incorrect data formats, category mismatch, or failure to comply with GPSR guidelines.

• Technical Issues – e.g., products not displayed in the catalog due to system errors.

How to Correct Errors?

• Correcting Data in the Panel – many errors can be corrected directly in the Fix Products tool.

• Removing and Re-adding Products – if Amazon recommends re-adding a product, follow their guidelines.

• Contacting Amazon Support – if you experience recurring issues, it is worth submitting a case to technical support.

Practical Tips

• If corrections in the panel do not yield results, wait a few days and try again.

• Before submitting data, thoroughly verify the correctness of the Excel file to avoid basic errors.

• Regularly monitor the status of your products in Fix Products to respond to potential issues.

Common Challenges and How to Address Them

Product does not appear in the catalog after 24 hours.
Solution: Check the Fix Products panel and see if Amazon indicates missing data or other errors.

Problem with incorrect data that cannot be edited.
Solution: Delete the product and re-add it according to Amazon's guidelines.

Amazon rejects product data despite compliance with guidelines.
Solution: Write a case to support and attach detailed information, e.g., an EXCEL file and screenshots.

Images do not meet requirements.
Solution: Submit new images that comply with the guidelines regarding resolution, background, and proportions.

Summary: How to Effectively Manage Listings in Vendor Central?

Adding products to Amazon Vendor Central requires accuracy and knowledge of the platform's requirements. Key steps include:

• Accurate entry of product data compliant with guidelines.

• Regular use of the Fix Products panel to identify and correct errors.

• Quickly responding to issues and contacting support when necessary.

High-quality listings lead to greater product visibility and better sales results. Pay attention to every detail to make your products stand out from the competition.