Amazon and the policy on multiple selling accounts - what should you know?

Amazon allows the management of multiple seller accounts for legitimate business reasons. However, the lack of clearly defined criteria may cause sellers to wonder what conditions they must meet. Let’s look at the most common scenarios and requirements related to having multiple accounts on Amazon.

The most common reasons for having multiple accounts

Developing different brands: If you have diverse product lines, such as children’s clothing and men’s footwear, operating separate accounts allows for better tailoring of marketing strategies. Advertisements can focus on different aspects of the products, such as natural materials for children’s clothing and an exclusive look for men’s footwear.

Different business models: Sometimes it is necessary to operate two different business models that require separate accounts due to different product categories or markets. This can be more cost-effective from an accounting perspective.

Requirements for opening new accounts

Amazon requires sellers to have a good account standing before opening another one. Creating multiple accounts to manipulate sales results or avoid negative reviews is strictly prohibited. It is also important to remember that both accounts will be linked. Issues on one account, such as a market blockage, can affect the second account and vice versa. Therefore, it is crucial to maintain a good standing for both accounts and regularly check for notifications to ensure that data complies with the latest regulations.

Risks associated with manipulating accounts

Amazon detects linked accounts by analysing data such as:

Cookies

Digital fingerprint

IP address

User agent

Company name

Owner's name

Company address

Credit card

Manipulating sales results by creating a new account to avoid negative reviews may result in a permanent ban of both accounts.

Identity verification in different markets

Amazon's policy regarding multiple accounts may also include individual markets within a single account. Sellers active only in EU markets may receive a suspension of their account due to a lack of identity verification in markets such as the USA, Australia, or Japan. If you received a notice of account suspension due to a violation of the Business Solution Agreement, please contact us.

Summary

Understanding Amazon's rules regarding multiple accounts is essential to avoid issues. Ensure that you meet all qualifying criteria and follow Amazon's guidelines to conduct your business safely.

Do you have questions? Want to learn more? Contact us for assistance and support!