Amazon Vine is available on Amazon Seller. Product reviews are in accordance with the portal's policy.

Do you want to promote new products? Discover the Amazon program that will help you with that! Is this new to you? This article will thoroughly explain what Amazon Vine is and why you should include it in your marketing strategy.

What is Amazon Vine?

Since November 2019, a new option has been available for Amazon sellers, which was previously only accessible in the Vendor model. From now on, sellers can take advantage of the exclusive Vine review acquisition program. This has provided them with access to new marketing tools that enhance the credibility of the products they sell. Check if your offer qualifies for it! As part of Vine, the portal sends selected products to vetted reviewers who can keep them in exchange for providing a review - regardless of whether it's positive, neutral, or negative. This is intended to prevent manipulations related to buying fake stars and ratings. Trusted testers examine the received items for their usability, appearance, practical applications, and describe their experiences in the review. They often also record short videos, showing how:

They use the item

It was packaged

It performs in various conditions.

This makes it much easier for customers to make purchasing decisions. Until 12 October 2021, you can submit up to 5 ASINs for free to Vine. After that, it will cost $200 for each. Different rules apply for the Vendor program, where each ASIN incurs a cost of 1350 euros.

What conditions must be met to use Amazon Vine?

The program's advantages can be utilized by entrepreneurs offering new products on the Amazon portal. The other conditions include:

Fewer than 30 reviews for the item

Brand registered in Amazon Brand Registry

Active sale of the product in the FBA model

Correct description and photos.

Items intended exclusively for adults, subject to sales restrictions, as well as those that require the purchase of another product in order to prepare a review, are excluded. Amazon also does not create test sets consisting of multiple offers.

Why should you take advantage of the opportunities provided by Amazon Vine?

Research on consumer habits shows that as many as 80% of customers consider reviews to be significant. Amazon users post hundreds of thousands of reviews and stars every day, which help other buyers in making decisions. They also serve as an important signal for the seller. Thanks to them, the seller receives feedback on the usability and quality of the offer. In the case of Vine, the producer or distributor will receive feedback that reflects the actual situation. This means that they cannot expect leniency from the reviewer. Descriptions and observations are therefore reliable. The portal selects individuals who have already written many valuable reviews and invites them to collaborate. There is therefore a high probability that the description will be thorough and meet Amazon's review policy guidelines. This is especially valuable for new products that are just entering the market. Thanks to Vine, they will have reviews from day one!

What is the significance of reviews on the Amazon portal?

Customer opinions about products are very important, which is why Amazon bases its evaluation of your offer, among other factors, on the number of positive and negative ratings. For this reason, many sellers wonder how to garner favourable reviews on the portal. Positive comments from buyers increase sales as they boost other purchasers’ trust in the seller and their offer. The higher the average star rating of your product, the greater the likelihood it will sell. This is the effect of the so-called social proof principle, which states that customers make purchasing decisions based on the behaviour of the majority. Highly rated items therefore enjoy greater popularity than those with low ratings or no reviews. Consequently, it is extremely important to gather feedback from customers who are satisfied with their purchase. Due to Amazon's strict policy in this area, it is best to utilize Vine as an option approved by the portal.

Take advantage of the benefits of Amazon Vine

The primary advantage of the Amazon Vine program is obtaining reliable reviews for the products offered. Moreover, entrepreneurs using this option demonstrate that they care about acquiring legal and trustworthy opinions from verified customers. The portal itself selects members of the Vine Club based on their previous purchases and ratings given for ordered items. Both the seller and Amazon thus have assurance that the risk of abuse regarding such reviews is minimal. It is worth applying to the program and taking advantage of the opportunities that the e-commerce giant provides to its clients.

Happy Selling

Go2Market Crew

Amata Borys-Chudek