Amazon Vine is available on Amazon Seller. Product reviews are in accordance with the portal's policy.

The Amazon Vine program is a solution created to enable sellers to gain credible reviews for new products. Thanks to it, reviews are provided by verified reviewers, which increases buyers' trust and enhances the attractiveness of offers.

What is Amazon Vine?

• Initially available only for Vendors, since 2019 it is also available for Seller sellers.

• Amazon sends selected products to reviewers who can keep them in exchange for honest feedback (positive, neutral, or negative).

• Reviewers evaluate usability, appearance, and workmanship, often adding photos or short videos.

• Until October 12, 2021, it was possible to submit 5 ASINs for free, afterwards the cost was 200 USD per product (1350 EUR for Vendors).

Conditions for participation in the program
To use Amazon Vine, a product must:

• have fewer than 30 reviews,

• be enrolled in the Amazon Brand Registry,

• be sold under the FBA model,

• have accurate descriptions and images.

Excluded are, among others, products for adults only, those requiring additional elements to function, or bundles from multiple offers.

Why is it worth using Vine?

• 80% of customers regard reviews as key to making purchasing decisions.

• Reviews in Vine are credible and comprehensive because they are written by experienced reviewers.

• New products gain reviews as early as on the first day of sale.

• Vine is a safe way to obtain ratings in accordance with Amazon's policy.

The significance of reviews on Amazon

• The more positive opinions, the greater customers' trust.

• Products with high ratings rotate faster – the principle of social proof applies here.

• Reviews are one of the factors influencing the positioning of an offer on Amazon.

Advantages of the Amazon Vine program

• Gathering reliable and legitimate opinions from trusted reviewers.

• Minimal risk of abuse – Vine Club participants are chosen by Amazon based on their rating history.

• Greater chances of sales and building a positive brand image.

Happy Selling
Go2Market Crew
Amata Borys-Chudek