Best practices for selling on Amazon

Currently, Amazon is the largest marketplace in the world
Many researchers point to this phenomenon as the future of e-commerce. The best sales practices on Amazon stem from the platform's broad reach, operational infrastructure, payment systems, customer communication, and promotion from day one. This is a significant saving compared to building everything in your own e-commerce.

Amazon is an ideal place to start — thousands of businesses around the world use it. With increasing competition, you need to be well-prepared for your sales to be maximally efficient. Below, we have gathered general tips that will increase your chances of success.

The customer and their positive experiences are the most important
Customer service is a key metric by which Amazon evaluates sellers, so treat sales support and customer contact as a priority.

• In FBA or Vendor Central, many operations are handled by Amazon.

• In the FBM model, your processes determine the quality of service.

Monitor new orders daily and confirm them as quickly as possible (Amazon may reward this by shortening the declared delivery time). When confirming shipments, pay attention to date, method, tracking – this data updates the status on the customer's account.

Speed is not everything — the product must arrive in perfect condition. Ensure solid packaging and security.

Unforeseen situations can occur:

• delay? Proactively inform the customer,

• missing shipment or damage? Respond immediately and offer a solution.

Quick, straightforward communication reduces problems and increases the chance of a positive review and repeat purchase.

More positive reviews → higher sales → better ranking in category listings. That's how effective selling on Amazon looks.

Stock levels – the key to peace of mind
Ensure that availability on Amazon matches real stock levels. Selling something that is out of stock = a sure recipe for negative reviews.

• Monitor inventory and automatically update stock levels in Seller Central (simple integrations are available).

• The algorithm takes into account sales history and availability – "out of stock" pushes listings down in search results.

In FBA, plan shipments in advance to avoid selling out completely (ranking drops can be painful).

Consider switching to FBA: storage and shipping handled by Amazon, support in customer service and returns, Prime label (fast, free delivery for members).

From our experience, FBA increases sales ~30–70% vs FBM and positively impacts Buy Box (see: "Amazon Buy Box – what is it and how to win it").

Additional FBA costs are usually offset by savings on packaging, labor, and shipping in FBM.

Product offering – an elevator to greater sales
Your listings must convince the customer on the screen:

• Utilise all description fields, add professional photos, choose keywords according to Amazon's guidelines.

• Analyse benchmarks (Amazon and other markets): check the positions of competing offers and the elements that help them succeed.

• Provide detailed and authentic information/specifications—this increases search relevance and reduces returns.

• Take care of Amazon SEO: carefully chosen phrases in the title, bullets, A+, and backend keywords.

• Images are critical: high-quality photos and graphics, consistent with the description, building trust.

Customer feedback – striving for perfection
The goal is results as close to 5★ as possible. They will be aided by:

• very accurate descriptions of products,

• fast shipping,

• tracking questions/reviews and updating listings with missing data,

• proactive communication about changes/delays,

• responses within ≤24 h,

• polite requests for feedback after purchase (automation).

Negative/neutral reviews can ruin sales – contact the customer, explain, offer solutions. If the review is clearly contrary to the facts, report it to Amazon.

Amazon has millions of active sellers — simply „being” is not enough. You must differentiate your offer and attract the customer.

All of the above practices may seem "soft", but Amazon rewards brands that put the customer at the centre. These are the brands that more often win the algorithm and sales.

We are happy to share knowledge and listen to your experiences.
Do you have comments or questions? Share them below – they will help other sellers too.

Happy Selling!