How has Amazon transformed the e-commerce market?

Soon, Amazon will fully expand into the Polish market. Before that happens, it is good to learn how Amazon has transformed the e-commerce market so far. Familiarising oneself with the characteristics of Amazon's operations and the new technologies that have been adopted thanks to Amazon encourages reflection on whether, just as Amazon transformed the market in other countries, it can do the same in Poland. To be able to assess this, it is worth finding out how this company has attained its status as a global powerhouse.

Online Shopping and the Amazon Effect

The ability to shop online is a significant saving of time and money. A few years ago, most of us approached this solution with a bit of skepticism. However, year by year, interest in online shopping is growing. This has been contributed to by, among others, new technologies that have largely been popularised thanks to Amazon. The same company has also positively impacted the perception of the ability to shop at stores that offer international shipping. The long wait time for order delivery has been a factor that discouraged many from deciding to purchase various products. However, this is now a thing of the past, thanks to what is known as the Amazon Effect. It is related to the magnitude of the force with which this giant influences all sectors of the economy. Amazon has not only contributed to the increase in the scale of e-commerce, but has also significantly influenced customer expectations. It can therefore be said that it has set a high bar for other platforms wishing to succeed in the field of e-commerce. How exactly has Amazon transformed this market?

Strategies Adopted by Amazon that Transformed the E-Commerce Market

Successful sales on Amazon is something that most entrepreneurs wanting to make their mark not only in the local market but also in the international market dream of. Since the launch of Amazon in Poland, if you want your company to increase its profits or maintain them at the right level, this will become almost a necessity. However, it is important to first learn what specific strategies can generate high sales on the platform - Amazon. The company’s founder - Jeff Bezos applied several of them, which include:

Customer satisfaction

Individual approach to customer needs

Staying up to date with the prevailing trends in the industry

Adhering to the fundamental values associated with product quality

Investing in product, not in advertising

Swift action.

It is indeed Amazon's compliance with these strategies that has led to achieving such success and turning it into a project that encompasses virtually the entire world, or at least those places to which their orders are delivered. This is how Amazon has transformed the e-commerce market.

How Has Amazon Influenced the Shaping of the E-Consumer?

Considering how Amazon has contributed to the development of the e-commerce market, it is also important to mention the increase in the use of new technologies. Thanks to Amazon, the character of the modern consumer has completely changed. First and foremost, they have become an e-consumer, who wants to find everything they need without leaving home - on the internet. Amazon, as well as other sales platforms, strive to provide just that. Knowing that e-consumers are increasingly using mobile devices, it is necessary to create conditions that ensure that shopping is primarily convenient. Moreover, due to access to various sources, e-consumers appreciate the ability to tailor the offer to their own preferences and to choose the one that interests them the most. Therefore, one product from a given category will not satisfy them, which is why you, as a business owner, should sell on Amazon and be able to compete with other sellers.

Will Amazon Change the E-Commerce Market in Poland?

You already know how Amazon has transformed the e-commerce market worldwide. Soon the Amazon Effect, which has been observable in the local e-commerce market for several years, will scale up. Is it possible that the introduction of sales through Amazon in Poland will contribute to changes and reduce interest in the Allegro portal among its existing customers? It is difficult to answer this question right now; however, it is worth reminding that the ability to shop on eBay or AliExpress did not lead to a decline in the popularity of Allegro. Perhaps this is due to attachment to the domestic platform. How exactly Amazon will transform the e-commerce market in Poland depends on the offer that will be available there.

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