How has Amazon transformed the e-commerce market?

Soon Amazon will fully develop in the Polish market
Before this happens, it is worth taking a look at how Amazon has transformed e-commerce worldwide. The characteristics of its operations and the technologies it has spread show that it can similarly impact the Polish market. To assess this, one must understand what made the company a global powerhouse.

Online shopping and the Amazon effect
Online shopping saves time and money. Just a few years ago, many customers approached this with skepticism, but today the popularity of e-commerce is steadily increasing. Amazon has largely contributed to this.

It has also revolutionized the perception of foreign shopping – the long waiting times for delivery are no longer a problem. This influence on the market is referred to as the “Amazon effect”.

Amazon not only scaled up electronic commerce but also set the bar for other players – changing customer expectations regarding service quality and shopping standards.

Amazon strategies that transformed e-commerce
Successful selling on Amazon is a dream for many entrepreneurs. In Poland, following the platform's entry, this will become almost a necessity.
What was the basis of Jeff Bezos's success? Here are the key strategies:

• Customer satisfaction

• Individual approach to needs

• Staying up to date with trends

• Maintaining product quality

• Investing in the product rather than in advertising

• Swift action

Thanks to these, Amazon built a power whose impact we see today all over the world.

How has Amazon shaped the e-consumer?
Amazon has accelerated the development of the modern consumer – the e-consumer, who expects to find everything online.
He is increasingly using mobile devices and values:

• convenience,

• the possibility of personalization,

• a wide choice in every category.

Therefore, when selling on Amazon, you must compete not only on price but also on added value.

Will Amazon change the Polish market?
Many indicators suggest so – but how much, only time will tell. Will it take customers from Allegro? History shows that the entry of eBay or AliExpress did not harm the position of the domestic platform. Polish consumers are very attached. However, how Amazon impacts the Polish market depends primarily on what offer and shopping experience it provides to local customers.

Do you want to sell on Amazon and grow your business?
Focus on collaboration with Go2Market – we will help you conquer the market in your industry!

• Are you starting from scratch? Choose the Amazon Beginner package.

• Thinking about becoming an Amazon supplier? Take advantage of the Amazon Vendor package.

Managing sales on Amazon is our specialty – thanks to us, you can significantly influence how Amazon changes Polish e-commerce.