How to create a converting product listing?
4 Mar 2020
Customers make purchasing decisions based on the information contained in the product listing. A well-prepared page will help you stand out from the competition and increase conversions and sales. This is the first and key step in starting to sell on Amazon.
Product listing – attract attention with graphics
Graphics are one of the most important elements of online shopping – the customer cannot touch or test the product, so the images must convey as much information as possible.
Main photo is the first thing a buyer will see in search results. Amazon clearly defines its parameters:
product on a clean, white background,
minimum 1000 px (height/width),
product occupies at least 85% of the image,
entire product visible,
no props, texts, or labels.
Other photos should show the product from various perspectives, highlight details and textures, and also include lifestyle and infographics (e.g., dimensions, features, awards).
Product name – key place
The title should clearly inform the customer whether a given product meets their needs. Optimal length: 120–150 characters (maximum 200).
The recommended format by Amazon:
BRAND + MODEL + PRODUCT NAME + PRODUCT TYPE + QUANTITY + COLOUR/VARIATION
Add 3–4 most important keywords. Remember to keep the name simple, clear, and descriptive.
Bullet points – concise and specific
You have 5 points to present the key features of the product. Each should:
indicate the uniqueness of the product,
be around 120 characters,
answer buyers' questions,
build trust (e.g., warranty, post-sale support),
focus on one property.
Product description – additional information
In the description, you can elaborate more on the product and brand. Limit: 2000 characters. Also add keywords with medium and low search volume.
Content A+
For brands registered in Brand Registry, A+ content is available, allowing you to:
enrich the listing with photos, graphics, and comparisons,
show the product in an appealing way,
highlight the brand and increase credibility.
Price
The last but extremely important element of the listing. When setting the price:
be market-oriented – check the competition,
consider Amazon costs (commissions, FBA, storage, shipping),
add return costs,
include shipping in the product price (more visibility with free delivery),
use "eye-friendly" pricing – e.g., 30.95 PLN instead of 31.04 PLN.
A well-prepared listing increases conversions by showing the product's value and making it easier for the customer to make a decision. Remember, the listing is alive – it requires testing and optimization, but the effort at the beginning will pay off in the future.
Do you have questions about your listing? Join the Go2market Community and comment below the article.
Happy Listing Creation,
Go2Market Crew