How to create a simple promotion on Amazon?

Online sales are a game for customers' attention – and on Amazon, the competition is enormous. That's why it's worth using simple promotions that increase the visibility of the offer and encourage purchases.

What to pay attention to when creating promotions?

1. Prepare a marketing campaign – customers need to see your products to take advantage of the promotion.

2. Set an attractive price – the discount should be significant enough to encourage purchase.

3. Determine the duration – a limited offer motivates quick decision-making.

What promotions can be launched on Amazon?
There are two basic types of promotions available on the platform:

• Percentage discount – e.g. 10%, 20%, 30% off.

• Buy 1, get 1 free – the second product free of charge.

In the Seller Central panel, go to Advertising → Manage Promotions, and then decide which option you choose. Determine:

• the minimum quantity of items in the basket,

• the amount of the discount,

• the rules for calculating the discount (on the first or subsequent products),

• the list of SKUs, ASINs, or brands included in the promotion.

The final step is to set the duration, name the action, and confirm the launch.

What benefits do promotions on Amazon offer?

• They increase the visibility of the offer in a given category.

• They support building the brand if you are selling under your own label.

• They elevate the listing position in the search results.

💡 Remember – a promotion works best when it is part of a larger marketing campaign. Inform customers about discounts to attract traffic and generate sales.

Happy Selling!
Amata Borys-Chudek
Go2Market Crew