How to register a trademark in the EU with funding?

Registering a trademark in the EU is not just a formality – it is real protection for your brand in the largest e-commerce market in the world.

What is a trademark?
A EU trademark can take various forms: from words, letters, and numbers, to drawings, colours, and shapes of products or packaging, and even sounds. The requirements it must meet are:

• to have a distinctive character, so that consumers can clearly associate the product with your company,

• not to directly describe the type of product or service.

Example: the Go2Market logo in graphic form (the letter ‘G’ with distinctive visual identification) and textual form (full name in a typical font and colour scheme). Both forms are valid and meet the requirements.

What trademarks can be registered in Amazon Brand Registry?
To protect your brand on Amazon, an EUIPO certificate is needed. The platform requires the submission of identical graphics as in the application to the patent office. You can use:

• a graphic logo,

• a text logo.

⚠️ Remember: maintain the same spelling and case to avoid rejection of your application.

How much does registration at EUIPO cost and how can you obtain funding?

• First class of goods and services – €850

• Second – €50

• Third and subsequent – €150

Trademark protection lasts for 10 years with the possibility of extension. For SMEs, funding is available from the Small and Medium Enterprises Fund – up to €1500. To obtain it, you will need, among others:

• a bank statement (IBAN, BIC/SWIFT),

• VAT certificate or national registration number.

💡 First, wait for the decision on the grant of the voucher; only then register the trademark.

Benefits of registration in EUIPO and Amazon Brand Registry
By securing your trademark and registering on Amazon, you gain:

• Automated brand protection – automatic monitoring and removal of counterfeits,

• Amazon IP Accelerator – support in the registration process,

• Report of Violation – the ability to report infringements.

Additionally, access to sales-supporting tools:

• Brand Analytics – data on customer behaviour,

• Amazon Brand Store – your own store on the platform,

• Sponsored Brand Ads – ads in search results.

Why is it worth it?
Registering a trademark with EUIPO is an investment in brand security and customer trust. It also facilitates the use of Amazon programs that protect against abuse. This way, you can confidently grow your sales in European and global markets.

Happy Selling
Amata Borys-Chudek
Go2Market Crew