Clever approach to optimising photos and graphics on Amazon

In the digital age, where first impressions are often crucial, a correct presentation of products on Amazon can significantly increase your chances of success. The competition is immense, and the similarity of offered products requires sellers to have not only creativity but also technical precision in presenting their goods. Here are some key tips on how to optimise images and listing graphics to attract the attention and interest of potential customers.

Main Image – Your Business Card

The main product image is the first element that catches the eye of customers browsing Amazon. It must be clean, clear, and professional. Amazon requires that the main image displays the product on a uniform white background (RGB 255, 255, 255). Here are some tips:

Resolution and Dimensions: Images should have a resolution of at least 1000x1000 pixels, allowing for zoom functionality, but ideally, the image should be 1600x1600 pixels or larger, which provides even better quality and detail in close-ups.

File Format: The recommended format is JPEG, which is well-supported and easy to handle on most platforms.

Additional Graphics – Tell the Story of Your Product

In addition to the main image, it is important to have a series of additional graphics that illustrate different aspects and advantages of the product. These images can show it from various perspectives, present it in use, or highlight details and features that are crucial for the customer:

Showcasing the Product in Action: Lifestyle photos that show the product in use can help customers better understand how they can use it in their daily lives.

Close-ups of Details: High-quality close-ups that depict materials, composition, and other important product features can convince customers of its quality and functionality.

Infographics: Using infographics to present dimensions, functions, or benefits of the product can effectively convey key information in an visually appealing format.

Professionalism and Consistency

To stand out on Amazon, it is important that all images and graphics are consistent in terms of style and quality. This not only elevates the perceived value of your product but also builds trust and a professional image for your brand. Keep these elements in mind:

Style Consistency: Ensure that all images are stylistically consistent, making the listing professional and easy to remember.

Technical Quality: Invest in professional photos. High-quality images can be a key factor in attracting customers and persuading them to purchase.

Collaboration with Professionals

If you lack experience in product photography or simply want to ensure the best possible presentation of your products, consider collaborating with a professional photographer or an agency that specializes in creating graphics for Amazon. Professional services can not only increase the appeal of your listing but also help optimise the graphics for SEO and Amazon's guidelines.

Remember that when it comes to Amazon, your photos and graphics are one of the most important elements in determining whether a customer will be interested in your product. Investing in high-quality graphics is a step that can realistically translate into increased sales and building a strong market position.