Clever approach to optimising photos and graphics on Amazon

Optimising images and listing graphics on Amazon – key to success
In the digital age, where first impressions are often decisive, proper presentation of products on Amazon can significantly enhance your chances of success. The competition is immense, and the similarity of the offered products demands from sellers not only creativity but also technical precision in presenting their goods. Here are some key tips on how to optimise images and listing graphics to attract the attention and interest of potential customers.

Primary image – your business card
The primary product image is the first element that catches the attention of customers browsing Amazon. It must be clean, clear, and professional. Amazon requires that the primary image shows the product on a uniform white background (RGB 255, 255, 255).

Tips:

• Resolution and dimensions: minimum 1000x1000 px (enables zoom), optimally 1600x1600 px or more, which provides better quality and detail at close-ups.

• File format: recommended JPEG – well supported and easy to handle.

Additional graphics – tell the story of your product
In addition to the primary image, additional graphics showing different aspects and advantages of the product are important. They can present it from various perspectives, in use, as well as highlight details.

Examples:

• Showing the product in action: lifestyle images that help customers imagine use in everyday life.

• Close-ups of details: materials, texture, composition – they build an impression of quality.

• Infographics: dimensions, features, key advantages presented in an visually appealing form.

Professionalism and consistency
To stand out on Amazon, all images and graphics must be stylistically and technically consistent. This not only increases the perceived value of the product but also builds trust and a professional brand image.

• Style consistency: all images in a similar aesthetic and tone.

• Technical quality: professional images can determine whether a customer clicks "buy now".

Collaborating with professionals
If you do not have experience in product photography, it may be worth considering collaborating with a photographer or an agency specialised in graphics for Amazon. Professionals:

• will enhance the attractiveness of the listing,

• will optimise graphics according to Amazon's guidelines,

• will prepare materials for SEO.

Remember that on Amazon, images and graphics are one of the most important factors determining whether a customer will be interested in your product. Investing in high visual quality is a real step towards increasing sales and building a strong market position.