The key to success on Amazon

Effective Use of Keywords on Amazon
In today’s e-commerce world, competition on sales platforms is immense. To stand out and achieve success, it is very important to effectively use keywords – the foundation of search engine optimization (SEO). They allow potential customers to discover your products among competing offers.

What is a keyword?
A keyword can be a single term or a phrase related to the product – e.g. “book” or “best running shoes”. Users enter these into the search engine, and Amazon (the A10 algorithm) matches the most relevant offers. Understanding which phrases your target group uses is crucial for sales success.

Why are keywords important?

• Well-chosen keywords help products appear higher in search results.

• They should be included in the title, bullet points, description, and backend keywords.

• They determine whether your product will be on the first page or disappear in the multitude of competition.

How to find the right keywords?

• Brainstorming: create a list of words that best describe your product and think about what the customer will search for.

• Competitor Analysis: check which phrases high-selling sellers are using.

• Tools: Helium 10, SEMrush, and others will help identify popular phrases.

• Amazon Suggest: use the autocomplete feature in the Amazon search engine.

• Amazon PPC and Advertising Report: data from advertising campaigns will show which phrases convert.

Implementing Keywords

• Product Title: the most important keywords, balanced between content for people and the algorithm.

• Bullet Points: detailed features and additional phrases.

• Product Description: an expansion of information using relevant keywords.

• Backend Keywords: phrases that did not fit in the content visible to the customer but are indexed.

Continuous Optimization

• Monitor results and test different phrases.

• Regularly update the keyword list based on trends and sales data.

• SEO on Amazon is an ongoing process – algorithms and customer behaviors are constantly changing.

Summary
Well-chosen and strategically placed keywords can significantly increase visibility and sales. The key is understanding the needs of your target group, skillfully integrating phrases into the product listing, and their constant optimization. They form the foundation of success on Amazon.