New guidelines for product titles on Amazon – what you need to know before 21 January 2025?

New Title Guidelines for Products on Amazon from 21 January 2025
From 21 January 2025, Amazon is introducing new guidelines for product titles. The aim of these changes is to simplify listings and improve the shopping experience for customers. Clear, concise, and compliant titles will not only help users find the right products more quickly but also increase their trust in your brand and positively impact sales.

Why is this important?
Product titles are one of the most important elements of any listing. They determine visibility in search results and help customers make purchasing decisions. If a title does not meet the new requirements, the listing may be less visible and may even be automatically corrected by Amazon.

New Requirements for Product Titles
To meet Amazon's requirements, product titles must be:

• Concise – a maximum of 200 characters

  The limit includes all characters, including spaces. Exceptions apply to selected product categories, but this rule is mandatory for most.

• Free of certain special characters

  Characters such as !, $, ?, _, { }, ^, ¬, and ¦ are not permitted unless they are part of the brand name.

• Without repetitive words

  The same word cannot appear in the title more than twice, except for conjunctions, prepositions, and articles (e.g., "and", "on", "to").

• Free of promotional phrases and subjective statements

  Phrases like "free shipping", "best quality", "satisfaction guarantee", or "bestseller" are prohibited.

• Containing only key information:

  
  

  • Brand name

  • Flavor/style of the product, if applicable

  • Type of product – e.g., "mug", "jacket", "desk lamp"

  • Most important feature of the product

  • Colour

  • Size or quantity of pieces in the set

  • Model or serial number, if relevant (applies to electronics, tools, appliances)

  
  

Specific Rules for Variant Products

• Parent (Parent ASIN): e.g., "Ceramic Mug Collection"

• Variant (Child ASIN): e.g., "Blue Ceramic Mug 300 ml"

Why is Amazon making these changes?
Amazon aims to increase the clarity of listings and improve customer experiences. Long, unreadable, and cluttered titles create confusion, especially on mobile devices.

Benefits of the changes:

• Facilitate shopping – Customers will find what they need faster.

• Build trust – Concise and clear titles appear more professional.

• Improve conversion – Better titles attract attention and encourage purchases.

Examples of compliant and non-compliant titles

Compliant:

• "Brand Insulated Mug, Stainless Steel, 500 ml, Red"

• "Brand Kitchen Knife Set, 5 Pieces, Wooden Block"

• "Brand Adjustable Black LED Desk Lamp"

Non-compliant:

• "Best Quality Knife Set, Free Shipping!" (promotional phrases, special characters)

• "Mug Mug Mug Ceramic, 300 ml, Blue" (word repetition)

• ">> LED Desk Lamp <<, Black!!!" (special characters, embellishments)

How to prepare your titles?

• Check your listings in "Manage All Inventory" – Amazon will automatically flag titles that do not meet requirements.

• Utilise Amazon's automatic suggestions – in "Review Listing Updates" you will find proposed changes (14 days for corrections).

• Regularly monitor your listings – to maintain visibility in search results.

Best practices for creating titles

• Use short and readable titles – recommended up to 80 characters (especially for mobile).

• Avoid embellishments and excessive information – without unnecessary characters and an excess of keywords.

• Maintain the proper order of information – Brand → Product Type → Key Feature → Variant → Model/Serial Number.

• Adapt titles to category-specific guidelines – e.g., electronics, clothing.

Summary
Amazon's new guidelines for product titles are a step toward clearer, more professional, and effective listings. Short, compliant titles will enhance visibility, increase customer trust, and positively impact conversion.

Don't wait until the last minute – update your titles now to avoid issues and stay one step ahead of the competition!