New guidelines for product titles on Amazon – what you need to know before 21 January 2025?

From 21 January 2025, Amazon is introducing new rules regarding product titles. The aim of these changes is to simplify listings and improve customer shopping experiences. Clear, concise, and rule-compliant titles will not only help users find the right products faster but will also increase their trust in your brand and positively impact sales.

Why is this important? Product titles are one of the most crucial elements of any listing. They determine visibility in search results and help customers make purchasing decisions. If the title does not meet the new requirements, the listing may be less visible or even automatically adjusted by Amazon.

New requirements for product titles

To meet Amazon's requirements, product titles must be:

Concise – a maximum of 200 characters

The limit includes all characters, including spaces. Exceptions apply to selected product categories, but for the majority, this rule is mandatory.

Free from specified special characters

Characters such as !, $, ?, _, {, }, ^, ¬, and ¦ are prohibited unless they are part of the brand name.

No repetition of words

The same word may not appear in the title more than twice, except for conjunctions, prepositions, and articles (e.g., "and", "on", "to").

No promotional phrases and subjective statements

Phrases like "free shipping", "best quality", "satisfaction guaranteed" or "bestseller" are forbidden.

Containing only key information

Titles should be as concise as possible while including the following elements:

Brand name

Flavor/style of the product, if applicable.

Type of product – e.g., "mug", "jacket", "desk lamp".

Key feature of the product 

Color

Size or quantity of pieces in the set

Model or serial number, if relevant – this mainly applies to electronics, tools, and household appliances.

Specific rules for variant products

Parent (Parent ASIN): e.g., "Ceramic Mug Collection"

Variant (Child ASIN): e.g., "Blue Ceramic Mug 300 ml"

Why is Amazon implementing these changes?

By introducing new rules, Amazon aims to increase the transparency of listings and enhance customer experiences. Long, unreadable, and overloaded titles can cause confusion, especially when browsing listings on mobile devices. The key benefits of these changes are:

Facilitating shopping – Customers will quickly find what they need.

Building trust – Concise and clear titles look more professional.

Improving conversion – Better titles attract attention and encourage purchases.

Examples of compliant and non-compliant titles

Compliant titles:

"Brand Thermal Mug, Stainless Steel, 500 ml, Red"

"Brand Kitchen Knife Set, 5 Pieces, Wooden Block"

"Brand Adjustable LED Desk Lamp Black"

Non-compliant titles:

"Best Quality Knife Set, Free Shipping!" (Promotional phrases, special characters).

"Mug Mug Mug Ceramic Mug, 300 ml, Blue" (Word repetition).

">> LED Desk Lamp <<, Black!!!" (Special characters, embellishments).

How to prepare your titles?

Check your listings in "Manage All Inventory" Amazon will automatically flag titles that do not meet the requirements. You can easily identify and correct them.

Use Amazon's automatic suggestions If your titles do not meet the requirements, you will find suggestions for changes in the "Review Listing Updates" section. You have 14 days to make corrections before Amazon applies changes automatically.

Regularly monitor your listings This will help you avoid problems with product visibility in search results.

Best practices for creating titles

Use short and readable titles Although the limit is 200 characters, Amazon recommends using titles of up to 80 characters, especially considering mobile users.

Avoid embellishments and excessive information Do not use unnecessary special characters or excessive keywords – simple titles are more effective.

Maintain the appropriate order of information The structure of the title should look as follows: Brand → Type of product → Key feature → Variant → Model/Serial number

Tailor titles to category-specific guidelines Electronics, clothing, or other products may have additional requirements. Always check the guidelines for your category.

Summary

The new Amazon guidelines for product titles are a step towards clearer, more professional, and effective listings. Short, compliant titles will not only improve the visibility of your products but also increase customer trust and positively impact conversion rates.

Don't wait until the last minute – update your titles now to avoid issues and stay a step ahead of the competition!