PPC campaigns on Amazon - how to get started?

Starting a PPC campaign on Amazon
Launching a PPC (Pay-Per-Click) campaign on Amazon is an opportunity to reach a wide range of customers, increase sales, and improve brand visibility. To achieve success, clear goals must be set, products for advertising must be well chosen, and an appropriate budget must be established.

PPC Campaign Goals

Short-term

• increase sales of selected products,

• improve search rankings,

• increase traffic to product pages.

Long-term

• build brand awareness,

• customer loyalty,

• expand sales reach.

Selecting Products for Advertising
For the campaign to be effective, the product must meet specific criteria:

• Proven product – high quality, meeting real customer needs.

• Product images – professional photographs and infographics.

• Title and description – clear, with relevant keywords.

• Keywords – based on customer search analysis.

• Price – competitive, while maintaining margin.

• Reviews – positive feedback increases the chance of conversion.

Defining the Budget
The campaign budget must be tailored to the strategy and market conditions:

• Campaign goal – different means for building awareness, different for sales.

• Product and competition – larger investments are needed in tough categories.

• Seasonal periods – for example, it’s worth increasing the budget before holidays.

• Profit margin – advertising must not lower profitability.

• Campaign history and CPC – analyzing previous data helps with optimization.

Summary
An effective PPC campaign on Amazon is a process that requires strategy, monitoring, and constant optimization. Clearly defined goals, appropriately selected products, and a well-planned budget will help increase sales, improve the visibility of the offer, and strengthen brand positioning.

Happy Selling 🚀