Prime Day 2019 - the bidding window for Vendors available from 1 April
28 Mar 2019
In 2018, over 100 million products were sold on Prime Day. Prime Day will take place in mid-July 2019, but the final date has not yet been announced.
The window for accepting offers will be open between 1 April and 17 May. During this time, Amazon will inform its Vendor partners which products qualify for the Prime Day promotion, requesting their review and approval. It will also propose the price at which it will purchase each product for Prime Day.
Product qualifying requirements and the main rules for the Prime Day promotion:
The product price must be at least 20% lower than the current retail price on the Amazon site.
The price must be at least 5% lower than the lowest sale price in the last 28 days.
The price must be the lowest sale price since 1 January 2019.
Only one Lightning Deal available for one product.
The product must have at least 5 product reviews with an average rating of no less than 3 stars.
The fee for one approved Prime Deal is EUR 70.
An approved Prime Deal does not guarantee that the product will be displayed during Prime Day. The algorithm will decide which offers will be displayed based on their potential and the quality of the Prime Day offer.
To initiate the Prime Day process and learn more about it, log in to your Vendor account and go to the Marketing Recommendations section in the Merchandising tab.
Happy Selling