
Product ratings and reviews on Amazon are a way to build customer trust.
13 May 2024
Seller Ratings vs. Product Reviews on Amazon
In the world of e-commerce, especially on Amazon, seller ratings and product reviews play a crucial role in building trust and increasing conversions. They have a direct impact on customers' purchasing decisions and the visibility of listings.
Understanding the differences and skillfully utilizing both types of feedback can significantly contribute to sales success.
Seller Ratings (feedback)
Refer to the quality of customer service and shopping experience.
Rated on a scale of 1–5 stars, displayed on the seller's profile.
Build the seller's reputation and credibility.
Product Reviews (reviews)
Focus on a specific product: its quality, functionality, and alignment with the description.
Displayed on the product page, they strongly influence purchasing decisions.
How to improve ratings and gain positive reviews?
Detailed product description – avoid misunderstandings.
High-quality customer service – quick response, flexible returns.
Encouraging reviews – ask for feedback in a way that complies with Amazon's policies.
Responding to reviews – especially negative ones, with a professional approach.
Amazon Vine – a program that supports obtaining credible opinions.
Amazon Vine – how does it work?
Product selection – new ASINs with a low number of reviews are submitted.
Trusted reviewers (Vine Voices) – selected by Amazon based on the quality of previous reviews.
Publication of reviews – marked as Vine Customer Review of Free Product, ensuring transparency.
Benefits:
Credibility – independent opinions perceived as reliable.
Visibility – more reviews lead to greater interest in the product.
First reviews – particularly valuable for new listings.
Feedback for the seller – a source of valuable insights.
Challenges:
Cost of participation.
No guarantee of positive reviews – Vine Voices evaluate honestly.
Summary
Seller ratings → reputation and credibility.
Product reviews → purchasing decisions and conversion.
Skillfully managing these elements and continuously working on service quality and offerings allows you to increase visibility, customer trust, and ultimately – sales.