Rufus AI – Personal shopping assistant on Amazon now in the USA

Have you ever wondered how to make shopping decisions easier? Now there is a perfect solution for that. Rufus AI is the latest technology from Amazon that is changing the way we shop online. Imagine having an intelligent assistant at your disposal who answers your questions, suggests products, compares offers, and helps track orders. Sounds like the future? It’s already here!

What is Rufus AI?

Rufus AI is an AI-powered shopping assistant available to all Amazon users in the USA, both on the mobile app and the desktop site. Its mission is to facilitate purchasing decisions by providing information about products, recommendations, comparisons, and customer reviews. With Rufus, online shopping becomes more informed and tailored to the users' needs.

Rufus AI:

Answers questions about product details

Helps compare offers and find the best options

Provides the latest customer reviews and recommendations based on your preferences

How does Rufus AI make shopping easier?

With it, you no longer have to spend hours scrolling through hundreds of offers. Just ask a question, and Rufus will provide all the necessary information – from product specifications to price comparisons, to other customers' opinions. Rufus is accessible through an icon in the Amazon app and on the desktop site, meaning you always have it at hand, wherever you are.

Furthermore, Rufus doesn’t just answer shopping-related questions. It can also assist with other matters – you can ask it, for example, how to prepare a soufflé! This makes it an exceptionally versatile tool that improves the overall user experience on Amazon.

Why should you use Rufus AI?

Rufus AI not only simplifies shopping, but also personalises your experiences. By analysing previous purchases and searches, Rufus suggests products that might interest you. This way, you don’t waste time browsing unsuitable offers – Rufus delivers those proposals that are tailored to your needs. Among its features are:

Personalised recommendations based on your preferences

Instant answers to product-related questions

The ability to track orders and manage them in one place

The future of online shopping

Amazon is constantly innovating to improve the quality of online shopping, and Rufus AI is one of those tools that revolutionise how we use the platform. With continuous learning and data collection, Rufus will offer even more personalised and relevant recommendations.

Does this mean that the future of online shopping is increasingly automated, personalised experiences? All signs point to yes. This is just the beginning of greater changes waiting for us in e-commerce.

How to start using Rufus AI?

If you are an Amazon customer in the USA, Rufus AI is already available for you. Just open the Amazon app on your phone or visit the website and click on the Rufus icon. From that moment, you can ask it any shopping-related question, and Rufus will provide you with all the necessary information in just a few seconds. 

We are eagerly awaiting the tool's appearance in Europe as well!