Theory and definition of SEO on Amazon

SEO on Amazon - how to adjust your strategies for maximum sales
In today's e-commerce world, Amazon sets the standards, occupying the position of the largest online product search engine. Understanding and effectively utilizing Search Engine Optimization (SEO) on this platform is crucial for increasing sales. SEO on Amazon is a process that not only increases product visibility but also drives sales and builds brand reputation among millions of buyers. It is also more than just keywords; it is a comprehensive strategy that encompasses both OnPage and OffPage aspects.

Definition and significance
SEO on Amazon is an advanced process of optimizing product listings so that they rank as high as possible in the platform's search results. Just as SEO for Google focuses on delivering content that answers users' questions, SEO on Amazon focuses on matching products to customers' buying intentions. This is the key to understanding and effectively harnessing the power of Amazon to maximize sales.

How does SEO work on Amazon?
Understanding how SEO works on Amazon requires deep insight into how the platform interprets and ranks products. With every search, Amazon uses an algorithm that analyzes millions of articles to present the most relevant to the user.

OnPage actions, such as keyword optimization in titles and descriptions, combine with OffPage factors, such as external traffic and linking, to create a strong product presence in search results.

Key aspects of SEO on Amazon

• Relevance and keyword research: Understanding which keywords are most effective for your products is the first step in optimizing your listing.

• Product description: Listings must be clear, persuasive, and filled with valuable information that answers customers' questions.

• Product images: Professional, attractive images increase CTR (Click-Through Rate).

• Product reviews: Products with high ratings and reviews are ranked better.

• Optimal inventory levels: Amazon prefers products that are available immediately.

• Backend keywords: Keywords in the backend of the listing support the algorithm in better matching offers.

OnPage and OffPage Optimization

OnPage – actions taken on the product page: title, bullet points, description, images, appropriate use of keywords.

OffPage – actions outside Amazon: external linking, generating traffic from social media or partner sites that strengthen positioning.

The new Amazon algorithm – A10 vs. A9
The A10 algorithm has introduced changes compared to A9, placing greater emphasis on:

• relevance of results,

• organic clicks,

• user engagement,

• external traffic.

In A9, PPC campaigns dominated as the main driver of sales. A10 shifts the focus to a balance between ads and organic SEO – content and offers must be genuinely appealing to build trust and generate conversions.

The importance of SEO for your sales strategy
Competition on Amazon is immense, and SEO is a tool that allows you to stand out from the crowd. Properly conducted optimization increases sales, visibility, and long-term brand development.

In a world where more and more people are asking "how to sell on Amazon", SEO is becoming the most important asset for sellers.

Conclusion
Effective SEO on Amazon is a competitive advantage that leads to increased sales and brand development. It is a process that requires:

• continuous learning,

• experimentation,

• adapting to algorithms and customers.

Remember: SEO on Amazon is not magic, but a craft tool. In the hands of a savvy seller, it can become the key to success in e-commerce.