Types of promotions on Amazon: Proven ways to increase profit!

Amazon Promotions – an effective way to increase sales
Amazon promotions are an effective way to increase product visibility, attract new customers, and boost sales. Amazon offers sellers various promotional options that can be tailored to the specifics of their business and sales goals. In this article, we will present their most popular types, such as price promotions, lightning deals, product promotions, shipping promotions, special promotions, and subscription discounts.

Price Promotions
Price promotions are one of the simplest and most effective ways to attract customers. They involve temporarily lowering the prices of products.

• Discounts – a percentage or fixed amount reduction in price for a specified period.

• Coupons – discounts visible on the product page, increasing conversion.

• Sales – time-limited offers that motivate customers to make quick purchases.

Lightning Deals
These are short-term special offers (for a few hours) that appear on Amazon's homepage and in the promotions section.

• Short duration – FOMO (Fear of Missing Out) effect.

• Visibility – products gain greater reach and new customers.

Product Promotions
Offers encouraging the purchase of larger quantities or additional items.

• Buy more, pay less – discounts when purchasing multiple items.

• Buy one, get one free (BOGO) – increasing the average cart value.

• Product Bundles – combining products at attractive prices.

Shipping Promotions
Shipping costs can deter customers, which is why it’s worth offering:

• Free shipping over a certain amount.

• Reduced shipping fees for selected products.

Special Promotions
Amazon also allows the creation of custom promotions, such as:

• Prime Day – exclusive offers for Prime users.

• Seasonal Offers – Black Friday, Cyber Monday, holidays.

Subscription Discounts
For products purchased regularly (cosmetics, supplements, everyday items):

• Subscriber Discounts – discounts for those signed up for regular deliveries.

• Incentives for Subscription – free products or additional discounts.

How to Choose the Best Promotion?
The choice of promotion depends on your business goals, the type of products, and customer needs. The most important thing is to test different strategies, analyze results, and adjust the offer to the market.

Regular analysis and a flexible approach will maximize the potential of promotions on Amazon.