Case study
Distributor
Starting sales from scratch
4Instalator is a distributor of systems, tools, and home installations, including:
heat pumps,
solar, gas, and water installations,
heating systems,
boilers and stoves.
It also sells a small number of products under its own brand. The company had experience in e-commerce before starting cooperation with Go2Market. It runs, among other things, the online store 4instalator.pl and sales through Allegro and Amazon. On the Amazon platform, the company operates on an FBM model. We started sales after taking over an active account in March 2022.
we created new product listings,
we optimised account settings,
we planned marketing campaigns.
In March 2022, that is, the first month of cooperation with Go2Market, sales amounted to 38,393 euros, and after the first quarter, it was 55,330 euros.
We faced many intense hours of work ahead of us. The tools and home installation industry is very competitive, so it was important to plan optimal marketing activities that would be effective but not overspend the client's budget. Above all, however, it was necessary to create new written content that would help with organic positioning. The product database on Amazon was quite large, so the work was planned well in advance to add more products as part of seller account optimisation and gradually increase sales.
The action strategy provided for the following steps:
Account audit.
Preparation of new textual content.
Adjustment of the client's photos to the requirements of the Amazon platform.
Planning the advertising budget and launching a campaign for selected products.
A seller account audit before starting cooperation is a crucial element that determines a good start. In the case of our client, who is a distributor, in addition to the standard activities carried out at this stage of service, it was also necessary to unlock foreign brands that were to be included in the company's assortment. Restrictions in Amazon Seller Central can apply to the entire brand or specific products within that brand. Some products do not require any approval. On behalf of 4Instalator, we had to request the unlocking of the ability to sell the selected assortment. We quickly received the required approvals and could start selling these products.
The first important element of the collaboration was establishing a list of new products to be introduced on Amazon. Next, the Copy Department conducted research on competitors and keywords to create titles and texts for each listing. The finished descriptions for the product pages, rich in keywords, were created based on the information provided by the client.
The platform has specific quality and size requirements for product images. Therefore, the Graphic Department checked whether the delivered photographs need improvement or if new photographs need to be taken.
After preparing the product offer and launching sales, the next important step was to initiate the campaign, which quickly yielded satisfactory results. We planned campaigns for products under our own brand as well as for distribution. The largest budget was allocated to the first of these groups, but the second also delivered very good results. On selected listings of foreign brands, 4Instalator held the Buy Box, so the campaign's function was to maintain it, improve ranking in search results, and increase sales. In April, the TACOS rate reached 5.7%.
Thanks to good planning and careful preparation of the offer, we achieved a significant increase in sales in a very short time with low marketing campaign costs. After just one month of collaboration, it reached 23%. In the following months, we also noted an upward trend.
after 1 month in the installation industry
after 2 quarters of cooperation
Thanks to collaboration with Go2Market, 4Instalator managed to:
Prepare high-quality listings on Amazon.de,
Add product descriptions with titles and texts adapted to the platform's requirements,
Promote products under the own brand and foreign brands and acquire BuyBox for them,
Regularly develop sales,
Maintain high quality of the sales account,
Monitor the profitability of marketing campaigns.
Already in the first month of cooperation, the company achieved high sales, which we consistently maintained in the following period.