Case study
Marketing
Marketing management with service
Cat Centre is a distributor of products from the category Home and Garden. It deals with the sale of accessories:
for pets,
for the home,
for the office.
Thanks to the high-quality offering before starting cooperation with the Go2Market agency, the company had regular sales on Amazon, but the sales results were not satisfactory. Our activities began in August 2022. In July of this year, total sales on amazon.co.uk amounted to £249,400.99 with a TACoS rate of 19.3%. A month later, TACoS dropped to 14.5%, and the company sold products worth £289,863. Since then, the sales volume has increased, which confirmed that investing in marketing campaigns is the simplest way to grow sales.
Increase in sales as a result of optimising marketing campaigns
What was our challenge? The client wanted to grow sales on Amazon in the United Kingdom. To implement this plan, it was necessary to optimise existing campaigns and develop entirely new marketing campaigns for individual product categories. The client approached our agency for help in organising their portfolio and creating new, more effective campaigns.
The company offers products in 3 different categories. We started our activities with accessories for animals:
At the very beginning, we conducted an audit to determine what specific problem exists in the previously launched campaigns.
We organised the client's portfolio in the Advertising tab.
We launched new campaigns for the agreed products.
The audit was conducted to identify all the issues that hindered sales. The main barrier to effective planning was the lack of proper organisation of campaigns for individual product categories. As a result, the first important step was to organise the portfolio.
Next, we implemented the necessary changes to the active campaigns and created new ones in accordance with the highest standards of working on the Seller Central platform. As a result, a significant increase in sales was noticeable in the first month of cooperation. Seeing such excellent results, the client entrusted us with preparing further campaigns for the entire product range. Consequently, we designed marketing activities on Amazon for products from all three categories. Thanks to appropriate budgets and regular monitoring of the Advertising section, we successfully managed to reduce the TACoS rate, meaning that the marketing campaigns are now significantly more profitable.
after 4 months
Lower TACoS
by over 4 percentage points
after 1 month of collaboration
Thanks to meticulous analysis of existing campaigns and extensive knowledge of marketing on the Amazon platform, we created exceptionally profitable marketing campaigns that ensure regular sales growth. We focused on one area of activity where there were deficits and achieved a satisfactory result for the client. Already in the first month of cooperation with Go2Market, there were significant changes in the sales of pet accessories. After launching campaigns for office supplies and home accessories, a significant increase was once again visible, which, in light of the increasingly lower TACoS rate, should be considered a successful optimisation and implementation actions in the field of marketing on Amazon.Thanks to cooperation with Go2Market, Cat Centre managed to:
Streamline previously launched marketing campaigns on the Amazon platform,
Launch new campaigns across all product categories,
Increase sales while simultaneously reducing TACoS,
Promote the offered products on the platform and effectively compete with other sellers,
Maintain a high quality of the sales account,
Control the profitability of marketing campaigns.
Within 4 months of collaboration, the company achieved sales growth of over £100,000, and the sales value from campaigns increased more than fourfold.
Increased turnover has allowed the client to develop logistics and expand operations to include fulfilment services across the United Kingdom. Those interested in such services are encouraged to contact us directly:
email: adam.dobrzynski@boltingdarts.co.uk
phone: 00447469939767