Case study
Producer
Starting sales from scratch
Robin has been a producer of upholstered furniture for over 20 years. Before starting cooperation with Go2Market, the company sold products in physical stores and its online shop. Sales on the Amazon platform began in July 2020. We started from scratch, so the choice of the product line with the greatest sales potential and the proper configuration of the seller account was key.
The client had no experience on any e-commerce platform. His goal was to expand distribution channels and enter new markets. The German marketplace was to be launched first.
Our activities therefore included comprehensive actions consisting of:
introducing the manufacturer to the issues of selling through Amazon,
configuring the account in Amazon Seller Central,
product selection,
preparing product pages (titles, descriptions),
developing a pricing strategy,
uploading the assortment to the platform,
launching marketing campaigns.
At the beginning of our collaboration, a Compliance Department employee set up and configured the account, and then together with the supervisor, they conducted training for the client on how to use the seller panel. As a result, the manufacturer can easily control sales and generate reports necessary for the daily processing of orders. In the case of furniture, i.e. large shipments, it is necessary not only to correctly label the goods but also to properly secure them for transportation. The training also included how to prepare products for shipment.
Next, based on competitor research, products with the greatest sales potential on Amazon.de were selected. As a result, attractive furniture for the German customer is offered on the platform. Based on the data obtained at that time, we also developed a pricing strategy that took into account the average prices for similar products.
At the same time, the Creative Department was working on professional texts that were placed on product pages. Based on research conducted using tools created for Amazon sellers, we created titles and descriptions containing a large number of keywords and the most important information about the product. Additionally, we prepared a comprehensive description to help customers choose furniture that perfectly matches their interior.
The most important element requiring improvement was the product pages: texts and titles. However, the ability to make changes was blocked, so the optimization process began with clarifying the modification permissions with the Amazon support team. Soon, we managed to introduce new, better versions of the titles and product descriptions to the platform, which we developed using specialized analytical tools. Thanks to the ongoing work on the account, a 55% increase in sales was achieved in the second month of cooperation. Year-on-year, there was a 96% increase in sales in the German market.
Thanks to a comprehensive approach to the client from the very beginning of our collaboration, we have achieved regular sales growth. The planned activities were well coordinated, so the implementation of individual elements proceeded smoothly. Already in the 3rd month of cooperation, we managed to break the barrier of 10,000 euros in a difficult and competitive furniture industry, and by the end of the 6th month, we reached 21,872 euros. After a year from the start of sales, this figure amounted to 46,000, and after 2 years – 349,592.86. It should be added that since August 2021, Robin has also been selling on amazon.fr.
In year-on-year terms, we have achieved an enormous increase of 1,347%.
after 3 months
after 2.5 years of collaboration
Thanks to the cooperation with Go2Market, Robin managed to:
Enter Amazon.de, and a year after the start also on Amazon.fr,
Regularly increase sales,
Increase the effectiveness of marketing campaigns,
Develop sales in the e-commerce channel,
Promote their best products on the platform,
Maintain a high quality of the seller account,
Control the profitability of marketing campaigns.
Already within the first 3 months of cooperation, the company achieved a significant increase in sales amounting to over 17000 euros.