Case study
Producer
Starting sales from scratch
Robin Inspire has been a manufacturer of upholstered furniture for over 20 years. Before starting collaboration with Go2Market, the company conducted sales in bricks-and-mortar stores as well as in an online store. Sales on the Amazon platform began in July 2020. We started from scratch, so choosing the offer with the highest sales potential and properly configuring the seller account was crucial.
The client had no experience on any e-commerce platform. His goal was to expand distribution channels and enter new markets. The German marketplace was to be launched first.
Our activities therefore included comprehensive actions consisting of:
introducing the manufacturer to the issues of selling through Amazon,
configuring the account in Amazon Seller Central,
product selection,
preparing product pages (titles, descriptions),
developing a pricing strategy,
uploading the assortment to the platform,
launching marketing campaigns.
At the beginning of our collaboration, a Compliance Department employee set up and configured the account, and then together with the supervisor, they conducted training for the client on how to use the seller panel. As a result, the manufacturer can easily control sales and generate reports necessary for the daily processing of orders. In the case of furniture, i.e. large shipments, it is necessary not only to correctly label the goods but also to properly secure them for transportation. The training also included how to prepare products for shipment.
Next, based on competitor research, products with the greatest sales potential on Amazon.de were selected. As a result, attractive furniture for the German customer is offered on the platform. Based on the data obtained at that time, we also developed a pricing strategy that took into account the average prices for similar products.
The most important element requiring improvement was the product pages: texts and titles. However, the ability to make changes was blocked, so the optimization process began with clarifying the modification permissions with the Amazon support team. Soon, we managed to introduce new, better versions of the titles and product descriptions to the platform, which we developed using specialized analytical tools. Thanks to the ongoing work on the account, a 55% increase in sales was achieved in the second month of cooperation. Year-on-year, there was a 96% increase in sales in the German market.
The most important element requiring improvement was the product pages: texts and titles. However, the ability to make changes was blocked, so the optimization process began with clarifying the modification permissions with the Amazon support team. Soon, we managed to introduce new, better versions of the titles and product descriptions to the platform, which we developed using specialized analytical tools. Thanks to the ongoing work on the account, a 55% increase in sales was achieved in the second month of cooperation. Year-on-year, there was a 96% increase in sales in the German market.
Results
The most important element requiring improvement was the product pages: texts and titles. However, the ability to make changes was blocked, so the optimization process began with clarifying the modification permissions with the Amazon support team. Soon, we managed to introduce new, better versions of the titles and product descriptions to the platform, which we developed using specialized analytical tools. Thanks to the ongoing work on the account, a 55% increase in sales was achieved in the second month of cooperation. Year-on-year, there was a 96% increase in sales in the German market.
Product selection
Thanks to cooperation with Go2Market, Robin Inspire has managed to:
Enter Amazon.de, and after a year from the start, also Amazon.fr,
Regularly increase sales,
Enhance the effectiveness of marketing campaigns,
Develop sales in the e-commerce channel,
Promote its best products on the platform,
Maintain a high quality of the sales account,
Control the profitability of marketing campaigns.
Within the first 3 months of cooperation, the company achieved a significant sales increase of over 17,000 euros.