Case study
Producer
Starting sales from scratch
Distributor
With experience in e-commerce
The FBA and FBM model
Amazon Handmade
Log in to Amazon as a Producer
LasDecorias is a manufacturer of home decor products. They handcraft decorations from preserved moss and wood. The Amazon account was launched in 2023. We started from scratch, so choosing the product range with the highest sales potential and correctly configuring the seller account was crucial.
The client had no experience on the Amazon platform. His aim was to expand distribution channels and enter new markets. The German marketplace was to be launched first. Our activities therefore covered comprehensive work including, among other things:
Introducing the client to the issues of selling via Amazon
Configuring the account in Amazon Seller Central
Product selection
Preparing product pages (titles, descriptions)
Listing the product range on the platform
Launching marketing campaigns.
At the start of our cooperation, a compliance department employee configured the account set up by the client, and then conducted training on how to use the seller panel. Thanks to this, the client can easily monitor sales themselves and generate reports necessary for daily order fulfillment. Together, we went through the brand registration process to ensure the opportunity to build brand awareness in European markets.
The product is quite specific, and it also does not have its own specific category on Amazon. At the beginning, the team carried out an in-depth analysis of the competition and, keeping this in mind, together with the client selected the first products for preparing sales offers. After the first few months, we also decided to join the Amazon Handmade programme for artisans, which allowed us to reach a wider audience.
From the very beginning, Paulina has been leading the advertising strategy on the account, operating within the agreed budget. The account includes automatic, brand, manual and defensive campaigns across 4 markets: DE, FR, IT, UK. Initially, sales relied mainly on advertising, but after a few months, we observed a significant increase in organic sales, which has already reached an impressive level of 46% of total sales.
We started with the German market. In the following months, as customer interest grew, we gradually launched offers in further markets: France and Italy. More recently, our listings have also become active in the UK market.
Results
During the first six months of our cooperation, we sold almost 1,200 products with an average price of EUR 104.86, ran several promotional campaigns testing various solutions, started selling in the FBA model and introduced over 200 unique products to 4 markets, including several with full personalisation. The recipe for success was the rapid adaptation to changes on both sides, instant reactions to emerging obstacles and endless creativity.
Summary
Thanks to the cooperation with Go2Market, the LasDecorias brand managed to:
Start selling on Amazon
Enable new markets
Expand the product offering
Build the brand's visual identity
Promote products
Achieve growth in all markets
Achieve revenue of over EUR 110,000 in the first six months
Survive the first Christmas in the home decor industry :)