Case study
Vendor
Taking over the management of sales
Cellfast is one of the leading manufacturers of gardening equipment in Poland. It is the market leader in the sale of hoses, tools, gardening accessories, gutter systems, and soffits. The company also conducts export sales to European countries, as well as to many other regions of the world. It gained experience in e-commerce, among others, by running its own online store https://www.sklep.cellfast.com.pl/.
On the Amazon platform, the company operates in the Vendor model. As a manufacturer, Cellfast sells on the platform under its own brand and independently and through distributors. In 2019, we took over an active sales account. Listings for products created by resellers already existed on the portal. In March 2019, before the cooperation began, sales to Amazon amounted to 75125.53 euros, and within the first month of cooperation there was a 55% increase.
As part of the audit, the following were checked:
Account settings,
Account Health,
Quality of product listings,
Profitability of marketing campaigns.
A comprehensive sales analysis was conducted. Based on this data, conclusions were formulated and communicated to the client. Modifications to product descriptions and titles were proposed to better align them with Amazon's algorithm and customer expectations. The Copy department developed new texts based on the keywords searched by customers on this platform. As a result, they were optimised for this specific e-commerce portal. Our actions increased the visibility of listings and conversions.
Next, we conducted a review of the offerings in terms of product families. We combined offers from the same series - for example, glasses sold in 4- and 6-piece sets or models with different capacities. This allowed us to create logical, coherent product groups that made it easier for customers to choose and, at the same time, increased sales volume.
An important action was also verifying the assignment of products to categories. We ensured that all offers were placed in the most visited subcategories, such as Water Glasses in the German market. Changing the category resulted in higher exposure and consequently greater turnover.
Thanks to our focus on several areas where significant deficits existed, we achieved a satisfactory result for the client. There was a considerable increase in sales within just one month of collaboration. In the following years, sales were maintained at a stable level, and due to entry into other markets, by December 2022, it reached a record value of 1,324,755 euros.
Thanks to our focus on several areas where significant deficits existed, we achieved a satisfactory result for the client. There was a considerable increase in sales within just one month of collaboration. In the following years, sales were maintained at a stable level, and due to entry into other markets, by December 2022, it reached a record value of 1,324,755 euros.
