Case study
Vendor
Taking over the management of sales
Cellfast is one of the leading manufacturers of gardening equipment in Poland. It is the market leader in the sale of hoses, tools, gardening accessories, gutter systems, and soffits. The company also conducts export sales to European countries, as well as to many other regions of the world. It gained experience in e-commerce, among others, by running its own online store https://www.sklep.cellfast.com.pl/.
On the Amazon platform, the company operates in the Vendor model. As a manufacturer, Cellfast sells on the platform under its own brand and independently and through distributors. In 2019, we took over an active sales account. Listings for products created by resellers already existed on the portal. In March 2019, before the cooperation began, sales to Amazon amounted to 75125.53 euros, and within the first month of cooperation there was a 55% increase.
As part of the audit, the following were checked:
Account settings,
Account Health,
Quality of product listings,
Profitability of marketing campaigns.
A comprehensive sales analysis was conducted. Based on this data, conclusions were formulated and communicated to the client. Modifications to product descriptions and titles were proposed to better align them with Amazon's algorithm and customer expectations. The Copy department developed new texts based on the keywords searched by customers on this platform. As a result, they were optimised for this specific e-commerce portal. Our actions increased the visibility of listings and conversions.
The most important element requiring improvement was the product pages: texts and titles. However, the ability to make changes was blocked, so the optimization process began with clarifying the modification permissions with the Amazon support team. Soon, we managed to introduce new, better versions of the titles and product descriptions to the platform, which we developed using specialized analytical tools. Thanks to the ongoing work on the account, a 55% increase in sales was achieved in the second month of cooperation. Year-on-year, there was a 96% increase in sales in the German market.
Thanks to our focus on several areas where significant deficits existed, we achieved a satisfactory result for the client. There was a considerable increase in sales within just one month of collaboration. In the following years, sales were maintained at a stable level, and due to entry into other markets, by December 2022, it reached a record value of 1,324,755 euros.
after 1 month
after 3 years of cooperation
Thanks to collaboration with Go2Market, Cellfast has managed to:
Organise listings on the Amazon platform and unlock their editing,
Change titles and texts previously created by distributors,
Increase sales through optimisation of product pages,
Promote one of the company's flagship products – axes – on the platform,
Maintain a high quality of the sales account,
Control the profitability of marketing campaigns.
Already in the first month of cooperation, the company achieved a significant increase in sales despite ongoing optimisation work.