Cross-border e-commerce Academy in Łódź: Scaling and brand protection on Amazon

First stop on the map of global development
In March, we took part in the inauguration of this year's cycle of the Cross-Border E-commerce Academy, which started in Łódź. As an agency for which foreign expansion is a daily routine, we proudly supported this event intellectually, sharing knowledge with entrepreneurs planning to venture beyond the Polish market.

Safe expansion strategy according to Go2Market
One of the points on the agenda was a presentation by our CEO & Founder, Tomasz Jankowski. During the lecture titled “Cross-Border on Amazon: Scaling, brand protection, and margin. Safe expansion strategy for manufacturers”, Tomasz focused on what is most important for brand owners: how to grow globally without losing control over profitability and brand image.

The lecture provided participants with ready-made action schemes that allow them to avoid typical pitfalls on the Amazon platform and build a competitive advantage in Western markets.

Practice over theory
The academy in Łódź was a meeting place for many experienced practitioners. On stage, alongside our CEO, experts from various areas of e-commerce spoke:

• Lech Biernat (OlzaLogistic) - logistics,

• Szymon Wcisło (Romania Express) - international operations,

• Elżbieta Krzyżanowska-Firląg (PAIH) 

• Małgorzata Dadun (Zienkowska) (KIG).

The collective exchange of experiences allowed participants to view cross-border sales holistically - from marketing strategies, through legal issues, to the physical delivery of the package to the customer.

New contacts, new opportunities
After the workshop part, it was time for what we love most - direct conversations. Questions from the participants showed that Polish entrepreneurs are ready to conquer foreign markets, and their ambitions extend well beyond the country's borders.

We leave Łódź with a sense of a job well done and look forward to the next stops on this inspiring route!