Changes on Amazon: new tools, local graphics and customs duty for packages from outside the EU

Last updated: 24.06.2026

June is packed with news and updates on Amazon. In the last week, the platform announced another 3 changes that will significantly affect the daily work of Sellers. The first two simplify the management of listings and images in Seller Central. The third has a direct impact on selling costs in models where goods reach EU customers from outside the Union.

The changes concern different areas, but they share one common denominator: a greater need for control over product data, content localisation, and fulfillment profitability.

Table of Contents:

1. Refreshed Add Products: a clearer offer creation process

2. Country-specific images in Image Manager: easier control of local graphics

3. New customs duty for B2C shipments from outside the EU from 1 July 2026

4. What is changing in FBM?

5. What is changing in Remote Fulfillment with FBA?

6. What is worth checking first?

7. Summary

You can read this article in 5 minutes.

Refreshed Add Products: a clearer offer creation process

On 15 June 2026, Amazon announced changes to the Add Products tool. The new view is designed to simplify the manual adding of products to the catalogue and reduce the number of actions performed from memory.

The most important change is a more structured interface. The tool guides the user step-by-step through the listing creation process and adapts to the screen size. Amazon has also introduced a 3-panel layout:

• on the left, you can see the progress of completing the offer,

• the middle part contains fields for entering data,

• on the right, more complex elements are placed, including variations and pricing rules.

Attribute descriptions next to fields are also important for marketplace teams. This should reduce situations where the person creating the listing has to guess what information Amazon expects. Additionally, while working on an offer, you can use the help search and Seller Assistant without leaving the product creation view.

Amazon has also added the option to bulk-edit selected attributes. A seller can filter specific variations and update one parameter, e.g. price, SKU, or item name, for several items at the same time.

In parallel, the way of working with variations is changing. Amazon is gradually moving the handling of variation families outside the current Variation Wizard. Now, adding offers to an existing variation family and creating offers within such a family is possible from the List your Products Search page. The Variation Wizard still works, but currently, it serves rather as a transitional feature.

It is worth updating internal listing creation instructions, especially if the team works with parents, childs, and a large number of SKUs. The new Add Products can shorten work, but only if the operational process is adapted to the new Seller Central layout. Otherwise, the change may temporarily increase the number of errors, especially with variations and bulk editing.

Country-specific images in Image Manager: easier control of local graphics

On 17 June 2026, Amazon introduced the possibility of the first upload of graphics assigned to specific countries directly in the Image Manager.

Until now, the process was less convenient. If a brand wanted to use different versions of graphics in different stores, e.g. graphics with text in German, French, Italian, or Spanish, the first upload had to be done via Upload Images. Only later was it possible to manage these materials in the Image Manager.

After the change, country-specific images can be added immediately in the Image Manager. Amazon has also added filtering, which allows you to check what graphics are displayed in specific stores.

This is important for brands selling cross-border. Product graphics increasingly contain texts, infographics, instructions, size charts, or compliance messages. Incorrectly assigning a language version to a market is not just an aesthetic problem - it usually results in lowered trust in the offer, poorer conversion, and a more difficult purchasing decision.

Content and operations teams should review local graphics for key ASINs. Especially where the listing operates across several markets and images contain text. The new filtering in the Image Manager makes control easier, but it will not replace order in file names, language versions, and graphic publication procedures.

New customs duty for B2C shipments from outside the EU from 1 July 2026

The biggest business-related change concerns the import of low-value B2C shipments to the EU.

From 1 July 2026, the current customs duty exemption for low-value goods disappears. For shipments valued at €150 or less, imported from outside the EU to consumers in the EU, a customs duty of €3 per item or tariff line in the customs declaration will be charged. Amazon indicates that the change results from Regulation (EU) 2026/382.

The new customs duty applies to FBM and FBA shipments if products are sent directly from outside the EU to customers in the European Union. It does not apply to shipments sent from EU territory to customers in the EU. In such a case, this specific import fee does not apply, although other import costs may still occur.

What is changing in FBM?

In the case of Fulfilled by Merchant shipments, the seller will be obliged to use only a carrier approved by Amazon. For shipments valued at €150 or less, the carrier must be authorised to use Amazon's IOSS number for customs clearance.

The seller will have to provide the carrier with:

• ASIN data for each product in the shipment covered by IOSS,

• Amazon's IOSS number,

• data and documents required for customs clearance.

Amazon also reminds that such shipments must still be shipped as DDP - Delivered Duty Paid. This means the customer should not receive additional customs, tax, or import costs after placing the order.

What is changing in Remote Fulfillment with FBA?

For products covered by Remote Fulfillment with FBA, Amazon will add €3 to the price visible to the customer if the product is in a shipment valued at €150 or less. VAT will be calculated according to the current rules.

In practice, the price visible to the customer in Amazon stores in the EU may be higher than the price set by the seller. At the same time, Seller Central pages, including Manage All Inventory, will still show the price without this customs duty and without potential VAT. From July 1, the final sale price for ASINs in Remote Fulfillment with FBA can be checked in the Revenue Calculator.

The most important thing is to recalculate the margin. For low-priced products, €3 per item can clearly change the profitability of sales. The impact will be particularly visible on cheap products, multipacks, low margin, aggressive pricing rules, and sales based on Remote Fulfillment.

Sellers using automated pricing should check if the new customs duty will disrupt their current strategy. If the customer price increases, conversion may drop. If the seller tries to maintain a competitive price, the cost may hit the margin.

In some cases, it is worth comparing the shipping model from outside the EU with local fulfillment in the EU. Shipments fulfilled from an EU warehouse to an EU customer are not subject to this fee, so local warehousing may become more profitable than before.

What is worth checking first?

Following these updates, sellers should analyse 5 areas:

1. Listing creation process - does the team know how to work in the new Add Products and where to handle actions related to variation families.

2. Variation instructions - do current procedures still rely on the Variation Wizard and do they need to be moved to the new way of working from the List your Products Search page.

3. Local graphics - are language versions of images correctly assigned to stores and does the Image Manager show the right materials for the right market.

4. ASINs shipped from outside the EU - which products have a value of up to €150 and may be subject to the new customs duty from 1 July 2026.

5. Prices, margin, and automations - do pricing rules, Remote Fulfillment with FBA, and current pricing policy still work after adding €3 per item.

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Summary

On one hand, the platform simplifies work in Seller Central: listing creation is to be clearer, managing local graphics easier, and part of the activities related to variations is moving closer to the standard product listing process.

On the other hand, the importance of cost control is growing. The new customs duty for low-value B2C shipments from outside the EU may affect margins, the price visible to the customer, and the competitiveness of offers in European Amazon stores.

For sellers, this means the need for a quick but concrete audit: listings, variations, graphics, pricing rules, and fulfillment model. This is not a change that is worth leaving for later analysis. From July 1, 2026, its impact may be directly visible in prices, costs, and sales results.

FAQ - new tools, local graphics and customs duty for shipments from outside the EU - Amazon

What changes did Amazon introduce in June 2026?

Amazon announced three major updates for sellers. The first concerns a new Add Products interface for creating listings. The second introduces the ability to manage country-specific images directly in the Image Manager. The third relates to a new customs duty for B2C shipments from outside the EU valued up to €150, which will take effect from 1 July 2026.

What do the changes in Add Products consist of?

Amazon redesigned the Add Products tool to simplify the offer creation process. The new interface guides the user step-by-step, displays data completion progress, and makes it easier to manage product variations. The option to bulk-edit selected attributes was also added.

Will Variation Wizard still be available?

Yes, Variation Wizard still works, however, Amazon is gradually moving the management of variation families to other areas of Seller Central. In the future, most actions related to variations will be performed directly from the List your Products Search page.

What are country-specific images on Amazon?

Country-specific images are graphics assigned to specific Amazon stores. They allow you to display different versions of product images to customers in different countries, e.g. with the local language, a size chart, or market-tailored information.

Why are country-specific images important in cross-border sales?

Selling in multiple markets requires tailoring content to local audiences. Displaying German graphics to customers in France or Spanish ones to customers in Germany can lower trust in the offer and negatively affect the conversion rate.

When does the new customs duty for B2C shipments from outside the EU take effect?

The new rules take effect on 1 July 2026. They apply to shipments valued up to €150 sent from outside the European Union to customers in the EU.

How much is the new customs duty for shipments from outside the EU?

For shipments covered by the new rules, a customs duty of €3 per item or tariff line in the customs declaration will be charged.

To whom does the new €3 customs duty on Amazon apply?

The change applies to sellers using models where goods are shipped from outside the EU directly to customers in the European Union. It covers both part of FBM shipments and products sold under the Remote Fulfillment with FBA model.

Does the new customs duty apply to shipments fulfilled from EU warehouses?

No. The new fee does not apply to shipments sent from a warehouse located within the European Union to a customer in the EU. In such cases, current rules apply.

How will the new customs duty affect Amazon sellers' margins?

The impact will depend on the product's value and the sales model. For cheap products with low margins, an additional €3 can significantly reduce profitability or force an increase in the final price for the customer.

Will Amazon automatically add the new customs duty to the product price?

For products covered by Remote Fulfillment with FBA, Amazon will add the fee to the price visible to the customer. However, sellers should independently analyse the impact of this change on offer competitiveness and margins.

What is Remote Fulfillment with FBA?

Remote Fulfillment with FBA is a sales model where Amazon enables selling products across multiple European markets without the need to store inventory in each country separately. Products are shipped from a single Amazon warehouse to customers in other EU countries.

Can the new regulations affect product prices on Amazon?

Yes. In many cases, additional import costs may be passed on to the final customer, which may affect the competitiveness of offers and conversion rates.

How to check which products are at risk of a drop in profitability after 1 July 2026?

It is worth analysing ASINs shipped from outside the EU, especially products valued up to €150, low-margin products, and those covered by automated pricing rules. A cost analysis in the Revenue Calculator will also be helpful.

What should Amazon sellers do after these changes?

First, it is worth checking the listing creation process, variation management procedures, local product graphics, products shipped from outside the EU, and current pricing rules. Particular attention should be paid to the impact of the new customs duty on margins and the final sale price.