Go2Market at the Amazon Poland Conference - Grow Your Brand III

On 18 June 2026, the third edition of the conference "Grow Your Brand", organised by Amazon Poland, took place. The event was entirely dedicated to private label brand owners who are looking for effective tools and the strategic knowledge necessary to establish, run, and dynamically scale sales on the global marketplace.

Expert presence and direct dialogue with the market

During the conference, we had our own stand, which provided us with a space for discussions with entrepreneurs. These meetings helped us identify the challenges and barriers currently faced by private label owners - from operational issues to the phenomenon of business stagnation preventing further expansion. It was an excellent opportunity to provide expert support, share market knowledge, and point out proven practices in the field of seller account management. 

Thematic blocks of the conference

The organisers and invited experts prepared an intensive programme focused on five main topics:

1. Launch and export: How Polish companies can effectively enter Amazon and exploit its export potential.

2. Logistics: Practical aspects of optimising shipments in FBA (Fulfillment by Amazon) and Easy Ship models.

3. Brand protection: How Amazon Brand Registry works and how to obtain EU funding for intellectual property protection (presentation by the Patent Office of the Republic of Poland).

4. Advertising and sales: Strategies for paid advertising campaigns and promotional tools such as "Deals", which realistically increase offer visibility.

5. Case Studies: Practical stories of Polish sellers. They talked about their beginnings, mistakes, and how they successfully broke through renowned competition.

The event demonstrated that Polish brands have huge opportunities in foreign markets. However, success requires a combination of three elements: good logistics, legal protection, and well-thought-out marketing. 

We would like to thank Amazon Poland for the invitation, and the participants for every conversation.