New digital services fee rules on Amazon from 20 March 2026: France, Italy, Spain

Last updated: 23/02/2026

Changes in fee policies on marketplace platforms are moments when the profitability of many businesses hangs in the balance. On 20 March 2026, an important update regarding the Digital Services Fee in store locations in France, Italy and Spain will come into effect.

This decision is a direct response to government Digital Services Taxes (DST) and aims to better align fee rates with the actual operational costs incurred by the service. For sellers registered outside of these countries, this means a new math of profits.

Table of Contents:

1. What is the Digital Services Fee and who does it apply to?

2. Detailed analysis of rates from 20 March 2026

3. Rate matrix: Where and how much will you pay?

4. Why is Amazon moving away from unpredictable variables?

5. Calculation examples: How will the change affect the unit price?

6. Monitoring and tools: Where to find information?

7. Summary

You will read this article in 5 minutes.

What is the Digital Services Fee and who does it apply to?

The Digital Services Fee (DSF) is not a fixed flat rate. It is a percentage increase applied to standard Amazon fees. This mechanism was introduced to cover the costs of DST taxes, which are 2% in the UK and 3% in France, Italy, and Spain.

According to the new guidelines, from 20 March 2026, the method of calculating the DSF will depend strictly on two factors:

1. The seller's country of business registration

2. The store where the transaction takes place.

Check out how we can help your business: Comprehensive management of sales on Amazon

Which specific fees will be increased by the DSF?

It is worth remembering this list, as this is where the additional percentage will be applied:

• Category: Selling on Amazon fees (Referral fee, fixed closing fee, variable closing fee, and referral fee for expedited payments).

• Category: Fulfillment by Amazon (FBA) fees (Fulfillment fee and shipping chargeback) - Note: applies only to selected sales countries

Detailed analysis of rates from 20 March 2026

From 20 March, there will be a precise distinction of rates. Below we present how the charges will change depending on the company's location.

1. Sellers established in the United Kingdom (UK)

When selling in stores in France, Italy and Spain, a 3% DSF will be added to both Selling on Amazon fees and FBA fees.

2. Sellers established in Italy or Spain

When selling in the UK and French stores, a 3% DSF will be charged (applies to Selling on Amazon and FBA fees).

3. Sellers from other countries (e.g. Poland, Germany, USA, Canada)

This is the most important category for most international sellers. If your business is not registered in the UK, IT, or ES, the following rules apply:

• Sales in Italy, Spain, and France: 3% DSF added to Selling on Amazon fees.

• Specifics of the French market: Here, the 3% fee also covers FBA costs.

Rate matrix: Where and how much will you pay?

To facilitate a quick cost verification, we have prepared a summary table based on official data:

*Also applies to Fulfillment by Amazon (FBA) fees.

Why is Amazon moving away from unpredictable variables?

In the past, DST fees could be unpredictable as they depended on the customer’s location, which was difficult to estimate at the time of listing the product.

What is changing?

• Instead of relying on variable customer locations, Amazon is introducing a fixed fee based purely on the seller's and store's location.

• This ensures business predictability - the exact markup percentage is known already at the time of planning the sale price.

• Important note: From 15 August 2025, Amazon stopped charging DSF related to the Canadian digital service tax for companies from Canada and selling on Amazon.ca.

Calculation examples: How will the change affect the unit price?

Let's analyze three real-world scenarios to understand what amounts are involved. In all examples, we assume an item price of 15 currency units, a referral fee of 2.25, and an FBA fee of 3.30.

Scenario 1: A company from Canada ("Other" category) sells in the UK

A rate of 2% will be applied to both fee categories.

• Referral fee (£2.25) x 2% = £0.05

• FBA (£3.30) x 2% = £0.07

• Total DSF: £0.11 (after rounding).

Scenario 2: A company from Germany ("Other" category) sells in Italy

A 2% rate will be applied (according to data for "Any other country" selling in IT/ES before March 2026, but from 20 March for Italy/Spain, this rate is 3% on Selling on Amazon fees).

• Referral fee (€2.25) x 3% = €0.07

• In this case, the DSF does not cover FBA (€0.00).

Scenario 3: A company from France sells in Canada

The full rate of 3% applies here due to the business establishment in France.

• Referral fee ($2.25) x 3% = $0.07* FBA ($3.30) x 3% = $0.10

• Total DSF: $0.17.

Monitoring and tools: Where to find information?

Sellers will not be left without technological support. They can use several cost-monitoring options:

1. Revenue Calculator - will allow a preview of the digital services fee before listing the item. This is a key tool for testing new pricing strategies.

2. Transaction View (payment reports): Every transaction will have a specified DSF line item.

3. Fee Explainer: After clicking on the fee amount, the system will display a detailed explanation of how it was calculated.

4. SKU Economics Report: The best tool for historical analysis of aggregated profits, returns, and all fees (including advertising) for each individual SKU.

Summary

The fee update of 20 March 2026 is a signal for sellers to look even more closely at profitability in Southern European markets and France. Although a 3% fee markup seems like a small change, it can significantly impact the net financial result across a high sales volume.

FAQ - Digital Services Fee (DSF) on Amazon

What is the Digital Services Fee (DSF) on Amazon?

The Digital Services Fee is a percentage markup applied to standard Amazon fees. It was introduced to cover the costs of government Digital Services Taxes (DST). It is not a fixed amount – its level depends on the seller's country of registration and the store where the transaction takes place.

When do the new DSF calculation rules come into effect?

The new digital services fee rules come into effect on 20 March 2026. From this day, Amazon introduces fixed rates based purely on the location of the seller and the store, abandoning unpredictable variables associated with the customer's location.

Which countries are affected by the new DSF rates from March 2026?

The update applies to Amazon stores in France, Italy, and Spain, where the DSF is 3%. In the UK, the rate is 2%. The changes are particularly significant for sellers registered outside these countries.

How much is the DSF fee for Polish sellers on Amazon?

Polish sellers ("Other" category) selling in Italy, Spain, and France will pay a 3% DSF added to Selling on Amazon fees. In the French market, the 3% fee additionally covers FBA costs. For sales in other countries (e.g., Germany), the DSF is 0%.

Which Amazon fees is the DSF charged on?

The DSF is charged on two categories of fees: Selling on Amazon fees (referral fee, fixed and variable closing fee, referral fee for expedited payments) and Fulfillment by Amazon fees (fulfillment fee, shipping chargeback) – the latter only in selected countries.

Does the DSF apply to FBA costs for all sellers?

No, the DSF on FBA fees depends on the combination of business location and sales market. For Polish sellers, the DSF on FBA is charged only for sales in France. For sales in Italy and Spain, the DSF covers only Selling on Amazon fees.

How to check the DSF amount before listing a product?

Amazon provides the Revenue Calculator tool, which shows the DSF before listing a product. After a transaction is made, DSF details are visible in the Transaction View (payment reports) and Fee Explainer. The SKU Economics Report is used for historical analysis.

Why is Amazon changing the way the DSF is calculated?

Previously, DST fees were unpredictable because they depended on the customer’s location. The new system, based on fixed rates, provides business predictability – the seller knows the exact markup percentage already at the time of planning the sale price.