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Amazon increases control over offers and expands FBA Export reach. Check what's changing for sellers
Last updated: 30/09/2026
Amazon is introducing further changes that affect not only the creation and editing of offers but also their visibility, compliance and potential sales reach. This time we are not dealing with a single large update, but with several changes covering various stages of selling: from preparing the main image and compliance data, through information displayed to consumers in the European Union, to FBA Export.
The common direction, however, is clear. Amazon is verifying more and more elements during the creation or editing of a listing, and automatically updates some information and settings. What exactly is changing and which areas are worth checking?
Table of contents:
Amazon will check the main image even before the offer is published
From 26 October, additional compliance questions for selected categories
Additional consumer rights information appearing on EU listings
FBA Export expands reach – and can do so automatically
What do these changes have in common? More and more is happening before clicking "Submit"
Summary
FAQ – frequently asked questions
This article takes 4 minutes to read.
Amazon will check the main image even before the offer is published
One of the new features concerns creating offers individually in Seller Central. After uploading the main image, Amazon automatically checks whether the graphic meets the basic requirements. The system detects, among other things, backgrounds other than white and the presence of text, logos, additional graphic elements or watermarks.
If a problem is detected, the seller will see an "Issue detected" message. They can then use the "Fix image" feature and - if Amazon generates a corrected version - accept it. Alternatively, they can upload their own correct graphic or choose "Fix later" and continue creating the offer.
This last option, however, does not mean the problem goes away. The offer will be submitted with the faulty image, and Amazon reminds sellers that failing to meet product image requirements can lead to the listing being excluded from search results. This feature is being rolled out gradually, so it may not be available on every account yet.
What does this mean for the seller?
The main image should be treated not only as an element influencing CTR and the customer's first impression, but also as part of the technical readiness of the listing. Amazon is moving control closer to the moment of publication and immediately signals errors that could later limit the offer's visibility.
In practice, this means that image compliance checks should take place before the upload stage. The "Fix later" option may allow you to move forward, but it should not replace proper asset preparation.
That is why Amazon listing creation and optimisation should cover not only the listing content but also checking the graphic materials and their compliance with the platform's requirements.
From 26 October, additional compliance questions for selected categories
Another change concerns products that may be classified as dangerous goods. From 26 October 2026, when creating new or editing existing listings in selected categories, Amazon will require answers to additional compliance questions.
The change covers, among others, refrigerators, air conditioners, freezers and similar appliances, shock absorbers and suspension struts, markers and writing instruments, and chemicals intended for pools and spas. Depending on the product, Amazon will ask about refrigerant gas properties, shock absorber mechanisms, ink properties, chemical composition, and packaging, among other things.
The key here is the moment the obligation is triggered. The questions are to appear during creation or the next edit of the listing. Amazon also points out that complete and correct answers are intended to help correctly identify dangerous goods, provide appropriate delivery methods, and limit unnecessary costs and fees associated with disposal.
For sellers, this primarily means the need to prepare data before starting edits. If your portfolio includes the specified categories, it is worth determining in advance what technical information will be needed and where it should come from. Editing a listing is no longer just working on content - it can trigger an additional compliance stage that cannot be successfully completed without the correct product data.
This is particularly important for larger catalogues where information may be scattered between the manufacturer, technical documentation, and the team responsible for the account.
With a larger catalogue, such tasks are worth treating as part of comprehensive Amazon sales management, which includes ongoing management of the account, offers, and changes in the platform's requirements.
Additional consumer rights information appearing on EU listings
What the customer sees on European product pages is also changing. In connection with the EU directive Empowering Consumers for the Green Transition (ECGT), Amazon has been displaying additional information regarding consumer rights on listings in its EU stores since 27 September 2026.
The first element is automatic information about the statutory warranty for product conformity. The customer receives a message reminding them of the right to repair, replacement or refund for a period of at least two years.
The second is an optional durability guarantee label. If an entity is considered the manufacturer of the product and provides a guarantee of its performance for a period longer than two years, they can place a corresponding label on the product page.
The change also has another important dimension. Amazon simultaneously reminds about restrictions on general environmental claims such as "eco-friendly", "green", "sustainable" or "carbon-neutral" if they are based solely on offsetting emissions.
For brands selling in the EU, this means that compliance is increasingly entering product communication itself. A listing audit should therefore not end with the title, bullet points or backend keywords. For claims regarding ecology, durability or guarantees, one must also look at A+ Content, graphics, and other communication elements where a problematic claim might appear.
FBA Export expands reach - and can do so automatically
Not all updates mean additional obligations. Amazon is also expanding FBA Export to over 175 new destinations, making eligible products available to more international customers. Amazon announced that the update will be processed on covered accounts over a period of about 30 days.
For sellers who already use FBA Export, the new destinations are to be enabled automatically, unless specific countries or products were previously blocked. Disabled destinations can be checked on the Restricted countries list. If a seller does not currently use FBA Export, their account settings will not be automatically changed.
Under the program, Amazon is responsible, among other things, for fulfilling international orders, handling import duties and customs clearance, and delivering the product to the buyer. The costs of international shipping and customs duties are borne by the buyer.
From a business point of view, however, something else is important: automatic expansion of availability should not mean an automatic decision to expand.
A seller already using FBA Export should check where their products might become available after the change and whether current country and product restrictions still align with their adopted sales policy. The technical ability to reach a new customer is an opportunity, but it does not replace the decision on where and how the brand wants to be available.
For wider expansion, it is therefore worth looking at cross-border sales on Amazon as a planned process of selecting and launching subsequent markets, rather than just the result of an automatic product availability expansion.
What do these changes have in common? More and more is happening before clicking "Submit"
Amazon is increasingly trying to catch potential problems earlier: during image uploads, creating or editing an offer, or classifying a product. At the same time, it is expanding elements that can change automatically - from the information presented to the customer to the reach of FBA Export.
For the seller, this means the need to check several areas: main image compliance, data required for dangerous goods, claims and consumer information on European listings, as well as FBA Export and Restricted countries settings.
Not every described change requires an immediate overhaul of existing listings. However, it is worth checking their impact on your own catalogue before the problem translates into delayed publication, limited visibility or the need to re-edit a listing.
Further Amazon updates should therefore be evaluated not just as news, but through the prism of a specific question: what does this change mean for our current offers, product data and account settings? That is when an Amazon notification translates into real decisions in daily sales management.
Summary
The changes introduced by Amazon show that listing management increasingly requires combining sales optimisation with technical and compliance control. The main image, product data, environmental claims or information required for dangerous goods classification can affect not only the quality of the listing, but also the ability to publish it and its visibility.
At the same time, the expansion of FBA Export shows the other side of Amazon automation. The platform can independently increase the reach of eligible products, but this does not mean that every new destination will be suitable for a given brand. Export settings and the Restricted countries list should also be subject to regular verification.
For sellers, the most important takeaway is simple: it is worth reacting to Amazon changes before a problem arises on an active listing. Regular verification of listings, product data, compliance and account settings allows you to catch elements early that could limit product visibility, delay listing edits or unintentionally expand its availability to further markets.
FAQ - frequently asked questions
Does Amazon automatically check the main product image?
Amazon is rolling out an automatic verification feature for the main image when creating an individual listing in Seller Central. The system can detect issues such as an incorrect background, text, logos, additional graphic elements or watermarks. The feature is being rolled out gradually, so it may not be visible on every account yet.
What happens if the main image does not meet Amazon's requirements?
The seller may receive an "Issue detected" message and the opportunity to fix the image. A "Fix later" option may also be available, but continuing to create the listing does not remove the problem — a non-compliant image can later lead to the listing being suppressed from search results.
What are the new requirements for dangerous goods on Amazon?
From 26 October 2026, when creating or editing listings in selected categories, Amazon is expected to require additional compliance information. Questions may relate to, among other things, refrigerant gases, shock absorber mechanisms, ink properties, chemical composition, or product packaging.
Can editing an existing listing trigger additional compliance verification?
Yes. According to the described change, additional questions may appear both when creating a new listing and during a subsequent edit of an existing listing. Therefore, it is worth preparing the necessary technical product data before starting edits.
What consumer rights information does Amazon show on EU listings?
From 27 September 2026, Amazon displays additional information related to consumer rights, including a message regarding the statutory warranty for product conformity. In certain cases, it is also possible to show a durability guarantee label provided for a period longer than two years.
Can I use terms like "eco-friendly", "green" or "sustainable" on Amazon?
The article indicates that Amazon is reminding sellers of restrictions regarding general environmental claims. Therefore, communication regarding ecology and sustainability should be checked not only in the listing text, but also in graphics and A+ Content.
What does the expansion of Amazon FBA Export change?
Amazon is expanding FBA Export to over 175 new destinations. Thanks to this, eligible products can gain access to more international customers without the seller having to organize the fulfillment of these orders themselves.
Will new countries in FBA Export be enabled automatically?
For sellers already using FBA Export, the new destinations are to be enabled automatically, unless specific countries or products were previously blocked. Therefore, it is worth checking your FBA Export settings and the Restricted countries list.
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