How do we start cooperating?
Good cooperation does not start with launching a campaign, improving a few listings, or sending the first report.
First, we need to understand what you sell, where the margin is generated, what your goals are, and what is currently limiting your growth.
Only then do we determine the scope of Amazon account management and the responsibility of both parties.
We do not offer a single package to every company. We tailor the cooperation model to the brand's situation, its resources, and business goals.
1. We get to know your business, not just your Amazon account
The first conversation is not intended to present a ready-made list of services.
We want to understand what role Amazon is to play, which markets you already operate in, what your margin, logistics, product availability, and current workflow look like.
We also check what competencies you have within the company. One brand needs full account management on Amazon. Another expects support in Amazon Advertising, content, operations, or expansion.
We take over those areas where our team can bring real value.
2. We check the account, data, and conditions for growth
Before preparing the plan, we analyse the starting point.
Depending on the situation, we check the account, catalogue, listings, Amazon Advertising, pricing, margin, availability, Account Health, logistics, documentation, and readiness to enter further markets.
We do not evaluate a business based on a single number.
High sales can hide a poor margin. A good ACOS may apply to a product whose further development has no financial justification. A drop in campaign performance may be due to price, lack of stock, or a poor listing.
The cooperation plan results from data and the account situation, not from a ready-made list of services.
3. We match the scope and divide the responsibility
After the analysis, we determine which activities Go2Market takes over and which remain with your team.
The scope may include, among others:
Managing Seller Central or Vendor Central
Amazon Advertising
Content and SEO
A+ Content and Brand Store
Catalogue operations
FBA and FBM
Compliance
Analytics
Expansion to further markets
Before starting work, we also determine who is responsible for materials, pricing, budgets, inventory, documentation, and decisions requiring quick reactions.
A clear division of responsibility ensures that each topic reaches the right person right from the start.
Once the scope is accepted, we gather the information needed to start work.
We organise objectives, priority products, markets, accesses, sales data, budgets, materials, documentation and logistics information.
We do not start actions without full context.
Shortages at the start return later in the form of wrong decisions, corrections, delays and additional costs. A well-executed onboarding allows the team to work
We are starting work on the Go2Market Operating System
After onboarding is completed, the account becomes active in our system.
The Go2Market Operating System organises:
Current account status
Priorities
Tasks and deadlines
Responsibilities
Risks
Decision history
Quality control
Escalation of issues
This ensures that knowledge does not remain solely in the inbox or memory of the person managing the account.
The person responsible for the cooperation coordinates the direction, communication, and priorities. Specialist teams are responsible for execution, and leaders control quality and react when a situation requires escalation.
We prioritised by business impact
After organising the information, we prepare a plan for the first actions.
The order is determined by the impact on sales, margin, account safety, and the potential for further growth.
At the beginning, we can deal with, for example, offer blocks, Account Health issues, catalogue errors, loss-making campaigns, lack of stock, or low-conversion listings.
Each major task has:
A business goal
An owner
A deadline
A context
An expected result
The team knows not only what to do. They also understand what problem a given action is supposed to solve.
A consistent pace of work and a single point of contact
After the launch phase is completed, the account transitions to regular maintenance.
We adapt the workflow rhythm to the scale of the business, the scope of cooperation, and the account's state. It can include ongoing monitoring, issue handling, performance analysis, buy box control, content development, and planning next steps.
The cooperation is coordinated by a single designated contact person, supported by the entire team of specialists.
You do not need to contact an Amazon Ads specialist, copywriter, graphic designer, catalogue team, and operations personnel separately. The account manager integrates their work into a single plan.
The report is intended to support decisions
We do not report solely on the number of completed tasks.
We show:
What has changed
What influenced the result
Where risk arises
What requires a decision
What actions we recommend next
GMV, ACOS, and ROAS are part of the picture, but they do not show the whole situation. We also analyse margin, conversion, availability, Account Health, and the performance of individual products.
In evaluating results, we also consider factors beyond the scope of the team's work. Out-of-stock situations, budget constraints, or a decision to withdraw a product alter the conditions under which activities are carried out.
What happens when a problem occurs?
We do not promise that there will be no errors, blockages, or sudden drops in performance on Amazon.
However, we ensure that any issue is quickly noticed, documented, and directed to the right specialist. We assess its impact on the business, assign the appropriate priority, and prepare a response plan.
Once resolved, we also analyse the cause.
If the problem reveals a weakness in the process, we improve the standard of work. Thanks to this, the same error does not have to be repeated with the next product, market, or account.
What do you gain with this model?
Who is this collaboration model for?
This model is particularly effective for companies that:
Want to start or organise sales on Amazon
Need comprehensive account management
Plan to enter additional markets
Have a wide portfolio
Want to combine sales with margin control
Do not want to manage several separate contractors
Need a single team responsible for the entire process
We deliver the greatest value when we can combine several areas and assess their joint impact on the outcome.
More control, less operational work
You retain control over the business.
We take responsibility for the agreed scope, coordinate the specialists, and organise the execution.
How to start working with Go2Market?
We start with a conversation about the brand's situation, goals, products, and current challenges. Next, we analyse the account and prepare a recommended cooperation model.
Do you analyse the account before starting work?
Do you take over the complete management of the Amazon account?
Do you work with the client's team?
Who is leading the communication?
How often do meetings and reporting take place?