We prepare customized graphics for Amazon: main images, infographics, A+ Content, banners, and graphics for Brand Store. We ensure brand visual consistency and sales effectiveness.
Graphic Design for Amazon
- Distinguish your brand and increase sales
Go2Market offers comprehensive graphic design services that are perfectly tailored to meet the requirements of Amazon. We prepare professional graphic materials that not only enhance the visual consistency of your brand but also increase sales effectiveness. Our designs are created with maximum visual appeal and compliance with Amazon's guidelines in mind.
Preparation of main photos
We design images that meet Amazon's requirements while also attracting customers' attention.
Creating infographics
We are preparing infographics that present the most important features and benefits of your product in an accessible way.
A+ Content
We create A+ Content materials that enhance the attractiveness of offers, increasing conversion rates and distinguishing your products from the competition.
Banners and graphics for Brand Store
We design cohesive and professional graphics for your Brand Store that help in building a strong, recognizable brand on Amazon.
With us, your products will look professional, and every graphic will be optimized for high visual quality and sales effectiveness on Amazon.
Make your brand stand out on Amazon - contact us, and we will help you create graphics that will enhance your chances of sales success!
The first impression on the Amazon platform is crucial for sales success, as the user makes the decision to click on a product offer in a fraction of a second while browsing search results, where they compare dozens or hundreds of similar products almost exclusively based on three elements visible in the offer thumbnail, namely the main photo presenting the product, the price which constitutes the basic reference point when assessing the attractiveness of the offer, and the title communicating the most important features of the item in a dozen or so words limited by the platform's formatting requirements. This is why a professional visual layer is one of the key elements of effective sales on Amazon, not as an aesthetic addition intended only to improve the overall appearance of the offer, but as a strategic marketing tool that realistically affects the click-through rate of the offer in search results, which determines the amount of traffic reaching the product detail page, brand trust built through professional product presentation signalling the high quality of the offered assortment, and the conversion rate of visits to orders on the product page, where the user, within a dozen or so seconds of scanning the available textual and visual information, makes the final decision whether to finalise the purchase or return to the search results in search of a better alternative. The Go2Market agency prepares graphic materials tailored to the specificity of Amazon, which comply with the platform's strict technical and formal guidelines regarding product presentation, are consistent with the visual identity of the client's brand, ensuring recognition and building a market position through consistent value communication, and are also designed to maximise sales performance through the strategic use of all available visual product presentation tools offered by the Amazon platform for third-party sellers.
Why professional graphics have a direct impact on sales results
A customer browsing offers on the Amazon platform often does not read detailed product descriptions immediately upon entering a product card, but instead scans it with their eyes first, assessing in a very short time whether the product presentation inspires their trust and whether the available visual information confirms that the item meets their quality and functional expectations, which is why if the visual layer is illegible making it difficult to quickly understand the key features of the product, inconsistent suggesting a lack of professionalism in brand management, amateurish raising doubts as to the actual quality of the offered item, or does not explain basic details about the product forcing the user to tediously search through text blocks in search of answers to simple questions, then the potential buyer in most cases returns to the search results and chooses a competitor's offer presenting a similar product in a more convincing visual way.
On the other hand, well-prepared graphic materials characterised by professional quality, a clear information structure and strategic exposure of key product features help to attract the user's attention in densely populated search results where dozens of similar products compete for the click of a potential customer by increasing the click-through rate of an offer that stands out from the competition thanks to an attractive thumbnail of the main photo; build trust in product quality and brand credibility through a professional presentation signalling that a serious seller who cares about every detail of communication with the customer is behind the offer; communicate key features and benefits of the product faster in an accessible visual form, eliminating the need to read long blocks of text for users who prefer to quickly scan information visually; reduce purchase doubts by transparently presenting all relevant technical parameters, materials, dimensions or applications of the product in a way that eliminates uncertainty as to whether the item will meet the specific needs of the buyer; and distinguish the brand from hundreds of similar offers in the same product category through a consistent visual identity that builds recognition and positions the assortment as a premium product or the optimal choice in a given price segment.
The Go2Market agency designs graphic materials in a way that supports the customer's entire purchasing process from the first contact with the product in search results where the main photo thumbnail must attract attention and encourage clicks on the offer, through the initial seconds on the product card where the user scans the available additional photos and infographics assessing whether it is worth spending more time to familiarise themselves with the offer in detail, to the final purchase decision where the completeness and quality of the visual presentation is one of the key factors influencing the transformation of interest into an actual order generating revenue for the seller and conversion signals strengthening the organic positioning of the product in Amazon algorithms.
Comprehensive graphic design service for the Amazon platform
The Go2Market agency prepares a complete set of visual materials tailored to the specific characteristics and requirements of the Amazon platform, covering all key graphic elements that influence the presentation of a product in search results, on the product detail page, in premium presentation modules available to registered brand owners, and in dedicated exhibition areas such as the Brand Store, which allows for building a consistent image of the brand's entire product portfolio in the Amazon ecosystem, whereby the scope of the materials prepared is tailored to the client's current needs, their account status on the platform determining access to advanced presentation tools, and the brand development strategy requiring varying levels of investment in the visual aspect depending on the stage of market position building and the price segment in which the client's products are positioned in the highly competitive Amazon market.
Main images compliant with Amazon technical requirements
The main image represents the most important single visual element in the entire product listing, as it is the thumbnail of this image displayed in search results that determines the user's first impression and their decision to click on the offer among dozens of competing products presented on the same results page, therefore it must meet very strict technical requirements of the Amazon platform regarding background, cropping, resolution, aspect ratio, and permitted graphic elements, while being sufficiently attractive and legible even in a very small thumbnail displayed on mobile devices to effectively attract the attention of potential customers browsing hundreds of products in search of the optimal solution for their needs.
The Go2Market agency prepares main images in such a way that they meet all Amazon requirements for product presentation, eliminating the risk of rejection of materials by the platform's automated moderation systems or manual audits carried out by quality control teams, are legible and clear even in a thumbnail of only a few dozen pixels displayed on the small screens of smartphones which constitute the dominant channel for browsing offers by a growing group of Amazon mobile platform users, build a professional image of the listing signalling high product quality and seller credibility through appropriate lighting, sharpness, neutral background and precise cropping eliminating any distracting elements from the product itself, and also support the click-through rate of the offer through an attractive product presentation that stands out against competing main images in search results while maintaining full compliance with Amazon's conservative guidelines restricting the possibilities of creative styling of main images in comparison to additional images that offer greater freedom in terms of contextual product presentation.
Product infographics and A+ Content
Infographics are an extremely effective tool for communicating key features and product advantages in an accessible visual format that allows for the quick and comprehensible transmission of technical information, functional parameters, manufacturing materials, dimensions, applications or other key data that users often do not want or have time to read in long blocks of detailed text descriptions, preferring instead to quickly scan for the most important points that determine whether a product meets their specific purchasing requirements. The Go2Market agency creates product infographics that present the most important features and competitive advantages of the product in a hierarchical visual structure that directs the user's attention to the elements of greatest importance to the decision-making process in a given product category, organise key technical parameters, material specifications, instructions for use or other information in a way that enables their immediate understanding without the need for tedious analysis of text descriptions, eliminate typical buyer questions and doubts identified through the analysis of product reviews and Q&A sections on competing product pages in the category, and support conversion by significantly reducing the time needed for the user to understand the full value of the product and make an informed purchasing decision based on complete information about the item on offer.
A+ Content, available to registered brand owners in the Brand Registry program, allows for the enhancement of the product page's attractiveness and strengthens the brand message through the use of advanced graphic modules that offer far greater product presentation capabilities than the standard tools available to all sellers on the Amazon platform, which represents a significant competitive advantage in categories with high competitive intensity, where a professional presentation can determine the choice of product by a customer hesitating between several similar offers. The Go2Market agency creates A+ Content materials that present the product in a more convincing and structured way, utilizing the full potential of available graphic modules to build a narrative around the product and brand, strengthen brand storytelling and the visual consistency of the entire product portfolio through the use of uniform graphic elements, typography and a colour palette that builds brand recognition in the Amazon ecosystem, help to distinguish the listing from competitors who often overlook the opportunities offered by A+ Content or use them in an unprofessional manner that does not contribute to increasing the attractiveness of the product presentation, and also support a higher conversion rate thanks to a better presentation of the product's value, brand history, quality certificates, warranties and other elements that build potential buyers' trust in the offered range.
Graphic materials for the Brand Store to build brand-build and position
A Brand Store is a dedicated space within the Amazon ecosystem where a brand can build its own digital storefront, presenting its entire product portfolio in a consistent and attractive manner that reflects the brand identity customers know from other communication channels. This allows for building recognition, strengthening market position, and increasing the average order value through cross-selling and up-selling of complementary or higher-positioned products within the brand's product hierarchy. The Go2Market agency designs consistent and professional graphic materials for the Brand Store, including category and subpage banners presenting different product lines or brand assortment segments, graphics supporting user navigation through the Brand Store structure and efficient presentation of the portfolio enabling quick discovery of products of interest to a specific customer, as well as elements that build brand recognition and credibility through consistent communication of values, history, certificates, industry awards, or other differentiators positioning the brand as a leader or preferred choice in a given product category on the Amazon platform. A+ Content, available to registered brand owners in the Brand Registry programme, allows for increasing the attractiveness of the product detail page and strengthening the brand message by utilising rich graphic modules that offer significantly greater product presentation capabilities than standard tools available to all sellers on the Amazon platform, which represents a significant competitive advantage in highly competitive categories where professional presentation can determine the product choice for a customer hesitating between several similar offers. The Go2Market agency creates A+ Content materials that present the product in a more convincing and structured way, utilising the full potential of available graphic modules to build a narrative around the product and brand. They enhance brand storytelling and visual consistency of the entire product portfolio through unified graphic elements, typography, and a colour palette that builds brand recognition within the Amazon ecosystem, help differentiate the offer from competitors who often overlook the opportunities offered by A+ Content or use them in an unprofessional manner that does not contribute to increasing the attractiveness of the product presentation, and support a higher conversion rate thanks to a better presentation of product value, brand story, quality certificates, guarantees, and other elements that build trust of potential buyers in the offered assortment.
The goal of designing materials for the Brand Store is to create an environment where the user easily navigates the brand's offer thanks to intuitive navigation supported by clear category and subpage graphics, understands the key brand differentiators communicated through a consistent visual and textual message presenting the philosophy, values, and competitive advantages of the assortment offered by the seller, and is more inclined to purchase subsequent products from the portfolio after a positive experience with the first purchase, thanks to a professional presentation of the entire offer that builds trust and loyalty towards the brand as a reliable supplier of high-quality products in its category.
Visual consistency as the foundation of a long-term brand strategy
On the Amazon platform, it is not just a single product considered in isolation from the rest of the assortment that sells, but also the brand as a whole, whose recognition, credibility and positioning in the consciousness of consumers influence the purchasing decisions of users browsing the product portfolio of a given seller; therefore, if the graphics in individual offers are inconsistent in terms of style, quality of completion or method of communicating values, accidental suggesting a lack of a strategic approach to brand building, or designed product-by-product without a unified visual concept linking the entire assortment with a coherent narrative and graphic identification, the brand loses the scale effect resulting from the synergy between individual products mutually reinforcing their position in Amazon algorithms and recognition among customers, who, after a positive experience with one product, naturally look for other items of the same brand expecting a similar level of quality and service. The aim of designing materials for the Brand Store is to create an environment in which the user easily navigates through the brand's offer thanks to intuitive navigation supported by clear category and subpage graphics, understands the key brand differentiators communicated through a coherent visual and text message presenting the philosophy, values and competitive advantages of the assortment offered by the seller, and is also more inclined to purchase further products from the portfolio after a positive experience with the first purchase thanks to a professional presentation of the entire offer, building trust and customer loyalty towards the brand treated as a reliable supplier of high-quality products in its category.
The Go2Market agency ensures that the visual layer of the client's entire product portfolio is consistent across different products in the assortment using uniform graphic elements, typography, a colour palette and information presentation structure that builds brand recognition, between product detail pages and the Brand Store, ensuring that a user transitioning from a single product page to the brand's exhibition space instantly recognises the consistency of visual communication, confirming the seller's professionalism, within a single product line where colour, size or functional variants of the same item are presented in a way that highlights their belonging to a common product family, as well as in communicating key features, quality standards and brand advantages consistently exhibited across all graphic materials regardless of the specific product category or price segment in which individual items from the seller's portfolio are positioned.
Such consistent visual coherence of the entire assortment translates into greater customer trust in the brand, perceived as a professional and reliable supplier of products in its category, higher brand recognition among Amazon platform users who regularly encounter consistent visual identification while browsing various product categories or searching for further items complementary to previous purchases, and easier sales scaling when expanding the range with new product categories or expanding into new geographical markets, as an established, consistent visual identity can be effectively adapted to new market and cultural contexts without the need to fundamentally rebuild the brand communication strategy from scratch for each new market separately.
Who is the Amazon graphic design service for
Professional support from the Go2Market agency in the field of designing graphic materials for the Amazon platform is the ideal solution for companies and entrepreneurs who are entering Amazon as a new sales channel and want to look professional from the start, building a solid brand image through high-quality visual presentation of products instead of learning by trial and error, thereby losing potential sales during the critical period of building their position in the platform's algorithms; already have active accounts and product listings on Amazon, but their current visual presentation is amateurish, inconsistent, or does not generate satisfactory sales results despite competitive product quality and price levels, suggesting that the problem lies in the graphic layer of the listings requiring professional redesign; want to improve the conversion rate of visits into orders without having to change the product itself or lower the price, by investing in a better visual presentation that eliminates purchasing doubts and more effectively communicates the value of the offered assortment; are expanding their product portfolio by introducing new lines or variants of existing items and need a consistent standard of graphic materials to ensure a professional image of the entire range, building brand recognition within the Amazon ecosystem; as well as for companies actively building a strong brand in their product category who want to strengthen their image and market position through the strategic use of advanced visual presentation tools such as Brand Store and A+ Content, which require professionally designed graphic materials to maximise their sales and communication potential.
FAQ – Frequently asked questions about graphic design for Amazon
Are the graphics prepared by Go2Market compliant with Amazon guidelines?
All graphic materials designed by the Go2Market agency are created taking into account the current technical and formal requirements of the Amazon platform regarding image resolution, aspect ratios, file format, permitted graphic elements, as well as the rules for product presentation in various types of visual materials ranging from main images, which are subject to the most stringent restrictions, through additional photos and infographics offering greater creative freedom, to comprehensive A+ Content modules allowing for advanced product and brand presentation, which minimises the risk of problems with the publication of materials and content rejection by the platform's automated moderation systems or manual audits carried out by Amazon quality control teams verifying compliance of the uploaded graphics with current policies.
Does Go2Market create only graphics or also complete materials for the entire listing?
The Go2Market agency prepares both single graphic elements such as product infographics, banners for the Brand Store, or materials for selected A+ Content modules for clients who already have partially prepared listings requiring completion or refreshment of specific visual components, as well as full sets of graphic materials for the entire product portfolio including main images, a set of additional photos, infographics, A+ Content, and materials for the Brand Store, along with a consistent visual concept ensuring uniform brand identification at all touchpoints with the customer in the Amazon ecosystem, from search results through product detail pages to the dedicated exhibition space of the Brand Store.
Are A+ Content and Brand Store available to every seller?
Access to advanced product presentation tools such as A+ Content and Brand Store depends on the status of the seller's account on the Amazon platform and on whether the brand has been registered in the Brand Registry program, which confirms that the seller is the brand owner or an authorised distributor with the rights to represent the brand on the platform. If the client has access to these functionalities by meeting the formal requirements of the Brand Registry program, the Go2Market agency prepares a set of professional graphic materials that fully exploit the potential of these tools and ensures their consistency with the rest of the brand's visual communication presented in standard product detail pages available to all sellers, regardless of their account status.
How long does it take to prepare graphic materials for a product?
The time needed to design and prepare a set of graphic materials for a single product depends on the complexity of the product, requiring varying levels of detail in technical presentation, the availability of source materials such as high-quality product photos, 3D models or detailed technical specifications necessary to create infographics, the scope of the materials prepared, which may include only a basic set of photos and a simple infographic or a complex package including A+ Content and materials for the Brand Store, as well as the current workload of the agency's design team and priorities resulting from the implementation schedule for all active clients. The Go2Market agency strives to carry out projects in a manner that allows clients to quickly launch sales or implement optimization of listings without undue delay, while maintaining the high quality standards of all delivered graphic materials.
Can I provide my own product photos to be used in the graphics?
The Go2Market agency can work on photographic materials provided by the client, provided they meet the minimum technical requirements regarding resolution, sharpness, lighting, and background neutrality, enabling their professional processing and adaptation to Amazon requirements, as well as providing comprehensive product photography services in cases where the client does not have appropriate photos (as an additional paid service) or prefers to entrust the entire visual materials creation process to the agency, which guarantees consistency and quality of all graphic elements, from the photo shoot through post-production to the final preparation of materials compliant with the technical requirements of the Amazon platform and optimised for social proof and conversion.
Are the graphics designed with sales on different Amazon marketplaces in mind?
The graphic materials created by the Go2Market agency are designed in a way that allows their effective adaptation to different geographical marketplaces of the Amazon platform, whereby the scope of necessary modifications depends on the specificity of local consumer preferences, cultural requirements affecting the way products are presented, as well as differences in technical or formal requirements of individual regional versions of the Amazon platform. For clients planning international expansion, the agency can prepare basic materials designed for universality and ease of adaptation to various market contexts, and then support in creating local versions tailored to the specificity of individual countries by modifying text elements, adjusting colors, or other aspects of presentation requiring local optimization.
What happens if Amazon rejects the prepared graphics?
In the event that the graphic materials prepared by the Go2Market agency are rejected by Amazon's automated moderation systems or during a manual audit carried out by the platform's quality control teams, which happens rarely due to the agency's design team's deep knowledge of all formal requirements, Go2Market analyses the reasons for rejection indicated in the notification from Amazon, identifies specific graphic elements violating the platform's guidelines, introduces the necessary corrections eliminating the problematic fragments while maintaining the communication effectiveness and visual attractiveness of the materials, and then re-submits the corrected graphics for publication, ensuring minimal delay in launching the optimized product presentation on the clients' accounts.
Can I order only the Brand Store without other graphic materials?
The Go2Market agency offers flexible graphic design service packages tailored to the current needs and priorities of clients, including the option to order only the Brand Store design for companies that already have professionally prepared product detail pages requiring only the creation of a dedicated exhibition space consolidating the entire portfolio into a consistent brand presentation; however, in cases where the basic graphic materials in the product detail pages are of low quality or inconsistent, the agency may recommend starting with optimizing fundamental visual elements such as main photos and infographics before investing in advanced presentation tools such as Brand Store, because the best exhibition space will not bring the expected results if the products themselves are presented in an unprofessional manner that discourages users from finalizing the purchase despite attractive brand communication at the Brand Store level.