Amazon allows the operation of multiple selling accounts for justified business reasons. However, the lack of clearly defined criteria can leave sellers wondering what conditions they must meet. Let’s look at the most common scenarios and requirements related to having multiple accounts on Amazon.

Common Reasons for Having Multiple Accounts

1. Developing different brands: If you have diverse product lines, such as children’s clothing and men’s shoes, managing separate accounts allows you to better tailor marketing strategies. Ads can focus on different aspects of the products, such as natural materials for children’s clothing and exclusive looks for men’s shoes.
   
2. Different business models: Sometimes, it’s necessary to run two different business models that require separate accounts due to different product categories or markets. This can be more cost-effective from an accounting perspective.

Requirements for Opening New Accounts
Amazon requires sellers to maintain good account health before opening another. Creating multiple accounts to manipulate sales results or avoid negative reviews is strictly prohibited. It’s also important to remember that both accounts will be linked. Issues on one account, such as marketplace suspension, can affect the other account and vice versa. Therefore, it’s crucial to maintain both accounts in good standing and regularly check notifications to ensure compliance with the latest regulations.

Risks of Account Manipulation
Amazon detects linked accounts by analyzing data such as:

• Cookies
• Digital fingerprint
• IP address
• User agent
• Company name
• Owner’s name
• Company address
• Credit card

Manipulating sales results by creating a new account to avoid negative reviews can result in a permanent ban of both accounts.

Identity Verification Across Different Markets
Amazon’s policy on multiple accounts can also apply to individual markets within a single account. Sellers active only in EU markets may receive an account suspension due to lack of identity verification in markets like the USA, Australia, or Japan. If you receive a notification of account suspension due to a Business Solution Agreement violation, contact us.

Summary
Understanding Amazon’s rules for multiple accounts is essential to avoid problems. Make sure you meet all qualification criteria and follow Amazon’s guidelines to safely operate your business.
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