/ Case Study /
Go Crazy is a Polish manufacturer of sportswear and accessories. The company sells its products through its own online store, gocrazy.pl, as well as the Allegro platform. They gained experience selling on Amazon by working with another agency. However, unsatisfactory sales results led the company owners to switch to a new agency to manage their seller account. Sales with Go2Market started in March 2022, and within the first 3 months, they achieved their first set goal and saw a sales growth of over 400%
The initial plan was to take over the existing listings created by the previous agency. However, it turned out that the previous agency was the owner of the GoCrazy brand on Amazon and taking over the brand ownership rights required additional actions. The client's goal was to increase sales and expand into other European markets. This required optimising their offering, but due to the lack of brand management rights, no elements of the product pages could be edited. Ultimately, it was decided to create completely new listings, which meant creating all the necessary text and graphic material from scratch in a very short time.
At the time, the company had over 20 product lines with many colour variations. As a result, intensive work was planned on a large scale.
We created a strategy that included:
However, it soon became clear that it would be impossible to carry over the existing listings from the previous agency, so we developed a strategy to implement the offer from scratch. We proposed to create the first dozen or so product pages for the most important products, and then gradually work on the rest. It was very important to start selling from 1 March 2022, as previously planned. The first descriptions and photos for selected items were uploaded to Amazon at the end of February 2022.
Due to factors beyond our control, obtaining the rights to use the GoCrazy brand on Amazon from its creators was complicated. Finally, in mid-March, we were able to become Brand Owner. This allowed us to start publishing A+ cards for our already active products.
Creation of complete product listings (text, graphics, A+ content)
The existing texts on the product pages of Amazon were of very low quality, so we decided to create them from scratch. We carried out keyword research for each product type and used these in the titles and descriptions. This allowed us to quickly launch well-prepared listings on the platform, which quickly produced the expected results. In April 2022, we received more than twice as many orders as in March, and by September this increase was almost 1000%.
Thanks to well-optimized offers after the start of the autumn season, sales have significantly increased. High-quality listings and increased interest from customers of Amazon in hats, scarves, and neck warmers have contributed to satisfactory sales results. Currently, some product pages have A+ Premium cards, which allow for even better presentation of the offer.
The previous GoCrazy Brand Store was removed by the previous owner of the brand. As a result, we created a new store with graphic design adapted to the client's key visual. A clear layout and interesting graphics allow customers to get to know the entire range of the company and choose products best suited to their needs
Since April 2022, marketing campaigns have been launched for several selected products: leggings, men's t-shirts, shopper bags, children's hats, and women's scarves. In the first month, their TACOS indicator reached a value of 11.7%, which means that these actions were effective with low financial costs.
Since May 2022, the offers have been active on 4 marketplaces: German, Polish, Italian, and French. Already in the following month, there was a significant increase in sales on the Italian market +4422%, and in the following month also on the French market +428%.
Cooperation with Go2Market allowed the client to develop sales on the German market and 2 other European marketplaces: French and Italian. Well-prepared product listings presenting the GoCrazy offer in an attractive form, combined with a thoughtful pricing strategy, brought the expected results. Despite very strong competition in the sportswear industry, sales were able to be developed on all markets of Amazon where offers were added. We note regular growth on each of them.
By working with Go2Market and the GoCrazy company, we have been able to:
In the first month of working together, the company achieved a significant increase in sales despite ongoing optimisation work.
We will talk about your needs, problems, and plans related to sales on Amazon. We will determine if we can help you.
During the conversation:
We will ask a few questions to learn more about your company and products,
We will answer your questions,
Together we will determine the possible next step.
