/ Case Study /
Robin has been an upholstered furniture manufacturer for over 20 years. Prior to partnering with Go2Market, the company sold through bricks and mortar stores as well as an online store. Sales on Amazon started in July 2020. Starting from scratch, it was important to select the products with the highest sales potential and set up the seller account correctly.
The client had no experience with an e-commerce platform. Their goal was to expand their sales channels and enter new markets. The German marketplace was to be the first to launch.
Our actions included comprehensive activities such as:
At the start of our relationship, a member of the compliance department set up and configured the account and then trained the customer's representative on how to use the seller panel. As a result, the manufacturer can easily control sales and generate reports necessary for daily order fulfilment. When it comes to furniture, i.e. oversized shipments, it is important not only to label the goods correctly, but also to secure them properly during transport. The training therefore also covered how to prepare products for shipment.
Next, products with the highest sales potential on German market of Amazon were selected based on competitive research. The result is an attractive range of furniture on the platform for German customers. Based on this data, we also developed a pricing strategy that took into account average prices for similar products.
At the same time, the creative department worked on professional copy to be placed on the product pages. Based on research carried out using tools designed for Amazon sellers, we created titles and descriptions containing a large number of keywords and the most important product information. In addition, we created a comprehensive description at the bottom of the page to help customers find the perfect piece of furniture for their home.
The most important element to improve was the product pages: text and titles. However, the ability to make changes was blocked, so the optimization process began with clarifying the issue of permissions to modify listings with the Amazon Help Desk. Soon, new and improved versions of product titles and descriptions, developed using specialised analytics tools, were launched on the platform. The work on the account resulted in a 55% increase in sales in the second month of the relationship. On a year-on-year basis, sales in the German market increased by 96%.
Thanks to a comprehensive approach to the customer from the very beginning of our collaboration, we have achieved regular sales growth. The planned actions were well coordinated and the implementation of individual elements went smoothly. In the third month of cooperation, we managed to break through the €10,000 barrier in the difficult and competitive furniture industry, and by the end of the sixth month we had reached €21,872. After one year of sales, this result was 46,000 and after 2 years - 349,592.86. It should be added that the Robin company has also been selling on French market of Amazon since August 2021.
In comparison with the previous year, we have achieved a huge growth of 1347%.
Thanks to the collaboration with Go2Market, Cellfast was able to:
Within the first 3 months of cooperation, the company achieved a significant increase in sales of over 17,000 euros.
We will talk about your needs, problems, and plans related to sales on Amazon. We will determine if we can help you.
During the conversation:
We will ask a few questions to learn more about your company and products,
We will answer your questions,
Together we will determine the possible next step.
