In today’s world of e-commerce, competition on sales platforms is immense. To stand out and achieve success, it is very important to effectively utilize keywords, which are the foundation of search engine optimization (SEO). Keywords allow potential customers to discover your products amidst competitive offers. Therefore, understanding and applying keywords is essential for every seller on Amazon.

What is a keyword?

Let’s start with the basics. A keyword can be a single term or a phrase related to your product. Users enter these words into a search engine to find what they are looking for. It could be a single word like “book” or a phrase like “best running shoes”. Amazon, using the A10 algorithm, analyzes these words to match and present the most relevant products. For Amazon sellers, precise understanding and application of these keywords in product listings can determine success or failure. Understanding which words are most commonly used by your target audience is key to effective sales.

Why are keywords so important?

Keywords play a significant role in optimizing your product listings on Amazon. Properly chosen keywords help your products appear higher in search results, which can lead to increased sales. The algorithm favors product listings that not only contain these words in titles, descriptions, and bullet points, but also in backend sections, further increasing product visibility. When a potential customer enters a phrase into the Amazon search engine, the algorithm scans millions of products to present the most relevant results. Here is where properly chosen keywords work their magic, allowing your products to appear as high as possible in search results. From an SEO perspective, the right keyword can mean the difference between being on the first page of results and being forgotten.

How to find the right keywords?

The process of finding the right keywords begins with a thorough understanding of your product and potential customer. Here are a few ways to start:

• Brainstorming: Start by creating a list of keywords that best describe your product and its features. Then, put yourself in your customers’ shoes. What phrases might they enter into a search engine to find it?
• Competitive analysis: Check which keywords are used by the competition, especially those with high sales and visibility on Amazon.
• Special keyword research tools: Use tools like Helium 10 or SEMrush to find popular and relevant phrases.
• Amazon Suggest: Use Amazon’s autocomplete feature to see which phrases are suggested when entering keywords related to your product.
• Amazon PPC and Advertising Report: Use data from Amazon advertising campaigns to identify which keywords generate the most views and sales.

Keyword Implementation

After identifying keywords, it is important to strategically place them in your product listing. Key areas include:

• Product title: This is where the most important keywords should be. Remember that the title must be both attention-grabbing and informative.
• Bullet points: This section is ideal for providing detailed product descriptions and incorporating additional keywords. Remember to maintain a “golden mean” between content for humans and content for machines.
• Product description: Use keywords in the product description to provide additional context and information.
• Backend keywords: Add keywords that did not find a place in the visible text of the listing to the backend keywords section. They are also indexed by Amazon.

Continuous Optimization

Remember that finding and placing keywords is just the beginning. Monitor results and experiment with different phrases. Optimizing keywords on Amazon is an ongoing process. Algorithms evolve, as do customer purchasing behaviors. Regularly reviewing and updating the list of keywords based on results analysis and market trends is essential for maintaining and increasing the visibility of your products.

Summary

Proper selection, analysis, and implementation of keywords, combined with continuous optimization, can significantly increase the visibility of your products, leading to increased sales. The key is to deeply understand the needs and behaviors of your target customer group and skillfully incorporate phrases into your product listing. Supported by continuous analysis and optimization, keywords will become your key to success on Amazon.