Adding products to Amazon Vendor Central is a crucial step in managing your catalog. Properly adding products not only enables sales but also impacts search visibility and customer experience. In this article, we’ll discuss the process of adding products, tips for avoiding errors, and how to use the “Fix Products” panel to improve your listings.

Step-by-step process for adding products

1. How to add a new product?

Products can be added to the Amazon catalog via Vendor Central using two methods:

• Manually – recommended for adding individual products.
• Using an Excel file – ideal for larger product batches, saving time and increasing efficiency.

2. Key product data
When adding a product, the following information is required:

• Product title – clear, aligned with Amazon’s guidelines, and highlighting key product features.
• Description and keywords – long description, bullet points, keywords, and Item Type Name optimized for SEO.
• SKU, EAN, product model – accurate identifiers ensure precise catalog management.
• Product brand – consistent brand naming across all products in the catalog.
• Product attributes – size, color, dimensions, capacity, or weight must meet category requirements.
• Price – both cost price and list price must be accurate; incorrect prices can be challenging to correct later.
• Product category – correct category assignment influences search visibility.
• Safety information – compliance with GPSR (General Product Safety Regulation) and other Amazon requirements.
• Images – high-quality visuals meeting Amazon’s guidelines.

3. Data submission and verification
After submitting product data (especially via Excel files), Amazon requires time to process the information, typically around 24 hours. If products are not visible in the catalog after this period, use the Fix Products panel.

“Fix Products” Panel – How to identify and fix errors

The “Fix Products” panel is a tool for monitoring and correcting errors in submitted products. It’s the first place to check when visibility issues arise.

What errors does the panel indicate?

• Missing data – such as missing images, SKUs, or incomplete descriptions.
• Non-compliance with Amazon requirements – incorrect data formats, mismatched categories, or non-compliance with GPSR guidelines.
• Technical issues – products not appearing in the catalog due to system errors.

How to fix errors?

• Correcting data in the panel – many errors can be fixed directly in the Fix Products tool.
• Deleting and re-adding products – if Amazon recommends re-adding the product, follow their guidelines.
• Contacting Amazon support – for recurring issues, submit a case to technical support.

Practical tips

• If corrections in the panel don’t resolve the issue, wait a few days and try again.
• Before submitting data, thoroughly review your Excel file to avoid basic errors.
• Regularly monitor your products in Fix Products to address potential issues promptly.

Common challenges and solutions

1. The product doesn’t appear in the catalog after 24 hours.
Solution: Check the Fix Products panel for missing data or errors flagged by Amazon.

2. Incorrect data that cannot be edited.
Solution: Delete the product and re-add it following Amazon’s guidelines.

3. Amazon rejects product data despite compliance with guidelines.
Solution: Open a support case and include detailed information, such as the Excel file and screenshots.

4. Images don’t meet requirements.
Solution: Upload new images that comply with Amazon’s resolution, background, and ratio standards.

Conclusion: How to effectively manage your Vendor Central catalog?

Adding products to Amazon Vendor Central requires precision and a thorough understanding of the platform’s requirements. Key steps include:

• Accurate entry of product data in line with guidelines.
• Regular use of the Fix Products panel to identify and correct errors.
• Quick responses to issues and contacting support when necessary.

High-quality listings lead to better product visibility and improved sales results. Pay attention to every detail to ensure your products stand out from the competition.