From January 21, 2025, Amazon will introduce new rules for product titles. The goal of these changes is to simplify listings and enhance the customer shopping experience. Clear, concise, and rule-compliant titles will not only help users quickly find the right products but also increase their trust in your brand and positively impact sales.

Why is this important? Product titles are one of the most critical elements of any listing. They determine visibility in search results and help customers make purchasing decisions. If a title does not meet the new requirements, the listing may become less visible or even be automatically adjusted by Amazon.

New requirements for product titles

To comply with Amazon’s requirements, product titles must meet the following criteria:

1. Concise – Maximum of 200 characters

This limit includes all characters, including spaces. Exceptions apply to certain product categories, but this rule is mandatory for most.

2. No specified special characters

Characters such as  !, $, ?, _, {, }, ^, ¬, and ¦ are prohibited unless they are part of the brand name.

3. No repetition of words

The same word cannot appear in the title more than twice, except for conjunctions, prepositions, and articles (e.g., “and,” “in,” “for”).

4. No promotional phrases or subjective statements

Phrases like “free shipping,” “best quality,” “satisfaction guaranteed,” or “bestseller” are prohibited.

5. Only include key information

Titles should be as concise as possible and must include the following elements:

• Brand name
• Flavor/style, if applicable
• Product type (e.g., “mug,” “jacket,” “desk lamp”)
• Key product feature
• Color
• Size or quantity in the set
• Model or serial number, if relevant (mainly for electronics, tools, and appliances)

6. Specific rules for variant products

• Parent ASIN: For example, “Ceramic Mug Collection”
• Child ASIN: For example, “Blue Ceramic Mug 300 ml”

Why is Amazon implementing these changes?

By introducing new rules, Amazon aims to improve listing transparency and customer experience. Long, unreadable, and cluttered titles can cause confusion, especially when browsing on mobile devices. The key benefits of these changes include:

• Simplifying shopping – Customers can find what they need faster.
• Building trust – Concise and clear titles appear more professional.
• Boosting conversion rates – Better titles attract attention and encourage purchases.

Examples of compliant and non-compliant titles

Compliant Titles:

• “Brand Thermal Mug, Stainless Steel, 500 ml, Red”
• “Brand Kitchen Knife Set, 5 Pieces, Wooden Block”
• “Brand LED Desk Lamp, Adjustable, Black”

Non-Compliant Titles:

• “Top Quality Knife Set, Free Shipping!” (Promotional phrases, special characters)
• “Mug Mug Mug Ceramic, 300 ml, Blue” (Repetition of words)
• “>> LED Desk Lamp <<, Black!!!” (Special characters, embellishments)

How to prepare your titles?

1. Check your listings in “Manage All Inventory”
   Amazon will automatically flag titles that do not meet the requirements. You can easily identify and correct them.
2. Use Amazon’s automated suggestions
   If your titles do not meet the requirements, you’ll find suggestions for changes in the “Review Listing Updates” section. You have 14 days to make corrections before Amazon applies changes automatically.
3. Regularly monitor your listings
   This will help you avoid issues with product visibility in search results.

Best practices for creating titles

1. Use short and readable titles
   While the limit is 200 characters, Amazon recommends titles of up to 80 characters, especially for mobile users.
2. Avoid embellishments and excess information
   Do not use unnecessary special characters or an excessive number of keywords – simple titles are more effective.
3. Maintain the correct order of information
   The title structure should look like this:
   Brand → Product type → Key feature → Variant → Model/Serial number
4. Adapt titles to category-specific guidelines
   Electronics, clothing, or other products may have additional requirements. Always check the guidelines for your category.

Summary

Amazon’s new guidelines for product titles are a step toward more transparent, professional, and effective listings. Short, compliant titles will not only improve the visibility of your products but also build customer trust and positively influence conversions.

Don’t wait until the last moment – update your titles now to avoid issues and stay ahead of the competition!